Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Lusha

NOVEMBER 11, 2024

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Outbound Marketing Outbound marketing means actively contacting potential customers.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

B2C 59

B2C Content Marketing CRM Marketing 59

Hubspot Marketing

JUNE 24, 2024

Now, is email marketing inherently inbound, as 51% of marketers think? Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” Because the goal of outbound emails is to push.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Lusha

NOVEMBER 11, 2024

Inbound vs. Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Lusha

JULY 11, 2024

Demand Generation Tactics: Casting a Wide Net Content Marketing: This is the backbone of demand generation. Create high-quality, informative content that addresses your target audience’s pain points and interests. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Lusha

JUNE 11, 2024

Consumers are bombarded with information, so choosing the right marketing strategy is paramount for businesses aiming to thrive. Amid this information overload, two distinct approaches stand out: inbound marketing and outbound marketing. Methodology Pull: Customers find you through your content and channels.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52