Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

APRIL 20, 2017

Their information was synced into our marketing automation platform to update our database and inform our segmentation, scoring , and nurturing tracks. Each answer helped us understand our lead’s top priorities, which informs their nurture content and gives our sales team insights for future conversations.

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Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Machine learning and artificial intelligence (AI) are playing an important role in marketing today, providing valuable, predictive insights across platforms. Rising with them to the top is content marketing, which is one of the most effective ways to engage information-hungry buyers.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

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Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. Marketers are forced to rely on information that’s outdated, contradictory, misleading or otherwise flawed, and that’s costing them.

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Adobe Experience Cloud Blog

OCTOBER 17, 2016

The things they complain about are the problems they are Googling, so use this knowledge to fuel your content marketing. And by integrating an SRP with a sophisticated marketing automation platform, like Marketo’s, y ou can track leads throughout the sales process and measure the ROI of your social campaigns.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketers 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Serving your customers relevant content can help move them closer to another sale. Offer Solutions and Establish Thought Leadership.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

APRIL 24, 2018

Is it any wonder that so much has been made of AI programs can write content, web pages and emails that are grammatically correct and that target appropriate keywords? The truth is, the web (and your buyers’ inboxes and social streams) are full of mediocre content. But that doesn’t mean there’s no room for AI in content marketing.

Thought Leadership 134

Thought Leadership Marketers Marketing Marketing Automation Platform 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Content is the basic unit of all marketing initiatives that not only builds brand awareness and engagement but also influences individuals to take the next step of their purchase journey. As an information-hungry society, we consume massive amounts of content every day.

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Thought Leadership Non-Profit Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are some channels that you can tailor your messaging to reach your target audiences: Email marketing : a great way to make personalization happen at scale is through dynamic content. Content syndication: Today, marketers are able to layer intent data on top of attributes like job title and company name.

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Adobe Experience Cloud Blog

JANUARY 9, 2014

If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Here are eight ways that marketing automation can amplify the power of your social marketing: 1.

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eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

We found that we had a significant number of engaged content marketers (one of our target audiences) in our database, so we ran a campaign with a new offer specifically for content marketers and only targeted leads with content job titles in the “Engaged” stage in our database.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.

Thought Leadership 134

Thought Leadership CRM Marketers Marketing 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Here are eight ways that marketing automation can amplify the power of your social marketing: 1.

eBook 125

eBook Thought Leadership Marketers Marketing 125

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

It’s hard enough to make that work in one region and one language; however, it’s virtually impossible when your content has to be translated, localized, and delivered across many global markets at once. To solve this problem, consider that many of the most successful content marketing operations use a content factory model.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Content strategy, SEO, and social media are all elements of inbound marketing that can have a great impact on enterprise marketing as a whole. Content Strategy. Using personalization/targeting —Use a marketing automation platform to assist with ABM and content targeting/personalization.

Inbound Marketing 134

Inbound Marketing Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Whatever your campaign objectives are, it’s likely that content will serve as the meat of them. Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketers Marketing 92

Adobe Experience Cloud Blog

FEBRUARY 1, 2016

These are five types of tools that you can utilize to ensure that your content marketing campaigns stay organized and drive results : 1. Of course, there are more robust content platforms that integrate with your marketing automation platform and offer two or more of these capabilities with one piece of software.

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Adobe Experience Cloud Blog

FEBRUARY 25, 2014

The cornerstone of any organization’s content marketing efforts is their blog. Whether you post well-crafted content developed in-house, or guest posts from industry leaders, quality blog content establishes your company as a thought leader in your space, and helps drive attention to your brand.

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Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.

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Thought Leadership CRM Marketers Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Find the Right Content —Marketing will take over a little bit here, but this exercise is based on the previous two steps. Sales, however, will still be integrating content into personal emails, phone calls, and meetings. When they see the real potential of ABM, they’ll get on board without hesitation.

Marketers 134

Marketers Marketing Thought Leadership Marketing Automation Platform 134

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to establish thought leadership, keep your audience informed, or maintain a consistent posting schedule, Quuu can save time while keeping you up-to-date and relevant. month per social media profile Partnership marketing tools Partnership marketing is great for businesses of all sizes.

Digital Marketing 104

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Adobe Experience Cloud Blog

JANUARY 27, 2016

As account-based marketing gains steam, it’s important to note that this universe encompasses more than your current CRM (customer relationship management) or marketing automation platform (MAP) customer database; it includes external signals and net new accounts you should be targeting.

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Adobe Experience Cloud Blog

APRIL 22, 2016

I will show you how to do this without additional software, but for a more scalable system and one that integrates with your marketing automation platform, you may want to check out video marketing software , which often offers a hosting platform that tracks more detailed metrics about your viewer.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 27, 2016

For the marketer, this quiz provides useful data on whether the audience is really interested in the topic at hand depending on how they interact with it, which is great behavioral data to feed into your marketing automation platform. Let Your Audience Rate Your Content.

Transform 92

Transform Thought Leadership Whitepaper Marketing Automation Platform 92

Adobe Experience Cloud Blog

JUNE 24, 2016

While these components seem technical, some marketing automation platforms have responsive design capabilities built in so you don’t have to involve your IT or web development team. And mobile apps aren’t just for consumer marketers. Is your contact information displayed in the footer?

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketers 94

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Thought Leadership 52

Thought Leadership Manufacturing Marketing Marketers 52

Tiecas

JUNE 17, 2024

Combined with targeted industrial content marketing , ABM can truly revolutionize how manufacturers approach sales and marketing, leading to more meaningful customer engagement and, ultimately, greater business growth. Table of Contents What is Account Based Marketing (ABM)? Source: The Content Marketing Institute.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52

Lusha

JULY 17, 2024

This can happen through content marketing, social media, SEO, or paid advertising. Interest: Leads start to show interest by engaging with your content, visiting your website, or signing up for your newsletter. Content Marketing: Your Lead Generation Engine Content marketing is the cornerstone of inbound lead generation.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

It’s hard enough to make that work in one region and one language; however, it’s virtually impossible when your content has to be translated, localized, and delivered across many global markets at once. To solve this problem, consider that many of the most successful content marketing operations use a content factory model.

Global Marketing 48

Global Marketing Thought Leadership Marketing Automation Platform Management 48

Lusha

JULY 11, 2024

Demand Generation Tactics: Casting a Wide Net Content Marketing: This is the backbone of demand generation. Create high-quality, informative content that addresses your target audience’s pain points and interests. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Adobe Experience Cloud Blog

JANUARY 5, 2017

With a social application that’s integrated with your marketing automation platform, you can easily set up a referral campaign that extends across major social media platforms, allowing you to grow your customer base fast. It might be the nudge your customers need to recommend you to their network.

Thought Leadership 134

Thought Leadership User-Generated Promotion Marketing Automation Platform 134

Martech

APRIL 15, 2022

Content marketing. Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Lusha

JUNE 11, 2024

Content Educational, informative, valuable: Aims to educate and help potential customers. Channels Content marketing, SEO, social media, email: Organic and owned channels. Content marketing: fueling the inbound engine Content marketing forms the cornerstone of inbound marketing.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52