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Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples)

CopyBlogger

During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never. The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger. Continue Reading.

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10 top marketing podcasts for 2024

Martech

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

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How to choose the right content marketing agency

Search Engine Land

With just a few strategic pieces in place, content marketing can work outrageously well. Content marketing strategy is notoriously complex for the uninitiated. That’s what a content marketing agency is for. What is a content marketing agency? What does a content marketing agency do?

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How can the AI Content Wizard be used to craft ideas and create efficient content outlines?

Rock Content

Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional.

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The race to embrace AI might overwhelm ethical considerations

Businesses Grow

On the latest episode of The Marketing Companion, members of the RISE community discuss how they see the race to embrace AI impacts education, marketing, culture, careers, ethics, and our children.

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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

Mobile marketing offers immediate, personalized communication through SMS, app notifications, and mobile-optimized ads, making it a powerful component of direct response strategies. What are some ethical considerations in direct response marketing? What’s the role of urgency in direct response marketing?

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The Real Reason Marketing Content is Getting Worse

Businesses Grow

He recently created a video called The Real Reason Music is Getting Worse , and as I listened to his reasoning, I felt as though he was talking directly to me as a marketer in the AI Age. I’m a big fan of Rick Beato (one of his 4 million subscribers!).

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