Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Visuals are also easier to remember than written content. Your marketing goals and objectives must align with the overall goals of your business. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Businesses Grow

MARCH 27, 2023

The Bard result is more of what I would have expected — how many people work in marketing, how much do they make, where is most of the employment? Test 6: Create a marketing plan Prompt: I am creating a marketing plan for an electric bike shop in Knoxville, Tennessee. Winner of Round 5: Bard by a lot.

Gen Z 145

Gen Z Transform Millennials Marketers 145

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. According to an Adweek survey among millennial Snapchat and Instagram users about their experiences with ads, the results are roughly split -- with a few noteworthy distinctions.

Millennials 145

Millennials eCommerce Shoppers Advertisers 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Think about how to provide value for your existing customers with informational content as well as how to use them as a content source.

Non-Profit 145

Non-Profit CRM Marketers Marketing 145

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. Marketing Strategy and the 4 Ps. Marketing Strategy vs Marketing plan.

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Spiralytics

JANUARY 15, 2025

As users spend more time on the platform, brands have more opportunities to reach them with content and ads. ( Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. Remember when millennials disrupted the way we work with remote work and telecommuting? The good news?

Marketers 136

Marketers Marketing User-Generated Millennials 136

Neil Patel

OCTOBER 8, 2020

Since most marketers on your team work on different content types or areas, you may want to organize their tasks through other marketing calendars and templates. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc.

Transform 145

Transform Marketers Marketing Millennials 145

Hubspot Marketing

APRIL 9, 2024

In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertisers 108

Advertisers Advertising PR Millennials 108

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. 10 Types of Internet Marketing Internet marketing incorporates content marketing strategies and search engine marketing strategies.

Affiliate Marketing 94

Affiliate Marketing Marketers Marketing Millennials 94

Neil Patel

APRIL 20, 2021

In my experience as a content marketer who’s built a loyal audience, influence can be achieved through consistently creating useful content for your target audience and forming relationships with influencers and readers. There are lots of opportunities in today’s world of marketing to appeal to the human brain.

Millennials 137

Millennials Education User-Generated Advertisers 137

Digital Marketer

JUNE 7, 2023

Build Your Social Media Strategy for Ecommerce After you’ve set your goals, build a comprehensive ecommerce social media marketing strategy that helps you achieve them. Are they millennials or Gen Z? These insights will help you create relevant content, campaigns, and offers. What do they like and dislike?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Hubspot Marketing

FEBRUARY 16, 2023

Unsurprisingly, 47% of marketers plan to increase their investment in YouTube in 2023. It's also no coincidence that more than half of marketers (54%) say long-form content is effective on social media – and YouTube is the undisputed hub for this type of content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

NOVEMBER 25, 2019

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Visuals are also easier to remember than written content. Your marketing goals and objectives must align with the overall goals of your business. Source: [link].

Market Trends 112

Market Trends Transform Marketers Marketing 112

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketers 97

Hubspot Marketing

APRIL 12, 2022

Despite all that turbulence, 62% of media planners say their content performed better than their goals in 2021. And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Content and Media Planning Strategies. Budgeting Your Content Marketing Efforts.

Gen Z 114

Gen Z Market Research Millennials Content Marketing 114

SocialPilot

JANUARY 15, 2024

Video Content Marketing Stats on Ad Spending 66. Post-Pandemic Video Marketing Trends 73. Video content was one of the industries that saw minimum damage after the pandemic hit. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Rock Content

MAY 22, 2020

After all these reasons for using interactive video, we believe that adding it to your marketing strategy is already part of your plans, right? You already have an overview of the relevance of Content Marketing itself. Always in the marketing plans, brand awareness has a true ally in interactive video.

Marketing Strategy 72

Marketing Strategy Millennials Marketers Marketing 72

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. 6 Leverage content marketing.

Retail 52

Retail Gen Z Marketers Marketing 52

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. The market is becoming increasingly competitive and business owners need to step up and find a way to stand out. If you want to appeal to Gen Z, you need to re-evaluate your company’s content marketing strategy.

Gen Z 52

Gen Z Finance User-Generated Advertisers 52

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. The more Instagram insights you can glean, the more clarity you’ll carry into your own marketing plan.

Affiliate Marketing 52

Affiliate Marketing Marketers Marketing User-Generated 52

Hubspot Marketing

OCTOBER 18, 2019

Find the best memes for content marketing on Twitter and Instagram. Write about how you engage millennials. Compare and contrast different topics about marketing, business, or your industry, such as different types of advertising. Content Marketing. Explain how YouTube is an asset to your business.

Thought Leadership 145

Thought Leadership Millennials eBook User-Generated 145

Sprout Social

FEBRUARY 21, 2022

Recent data shows 68% of video marketers plan to include LinkedIn in their video marketing strategy in 2022—up 5% from last year. If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Marketing Insider Group

MARCH 28, 2024

Image Source: Away Need help showcasing this content? Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy. Step 4: Put a clear launch and marketing plan in place.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. How ow does this relate to marketing? How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? How could you use gifs in your marketing strategy?

Promotion 133

Promotion Branding Entertainment Millennials 133

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. And how you can use them to create an effective small business marketing plan. Through keyword research, high-quality content, metadata, and more. And use that data to guide your marketing efforts.

PR 113

PR Customer loyalty User-Generated SEO 113