Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Not anymore.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Adobe Experience Cloud Blog

JANUARY 19, 2018

Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest. Top of Funnel KPIs.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Hubspot Marketing

NOVEMBER 15, 2024

The uniform brand presence a la Apple can help you generate more revenue. How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. How do you get started? Set your goals and high-level strategy.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Content marketing is a long-term strategy.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Quick Takeaways.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

By “working,” I mean generating quality new leads and engaging our already existing leads. My company challenged me to show ROI for our content marketing program. We wanted to dig deeper to truly understand which content was resonating with our leads. We had the basic metrics down but they only tell a part of the story.

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. Why did it suddenly become a priority for Content Marketing plans around the world? You’ll see: What is user-generated content? What is user-generated content?

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 112

Content Marketing Branding User-Generated Marketing 112

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Orbit Media Studios

MARCH 29, 2023

That’s not a plan. But this isn’t a plan. This is a common problem in content marketing. Ideas are everywhere, but strategic plans are in short supply. Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. But a topic isn’t a plan.

Marketing Strategy 127

Marketing Strategy Content Marketing PR Non-Profit 127

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. Want to see how to apply this to your brand?

Marketing Plan 111

Marketing Plan SEO Gen Z User-Generated 111

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical.

Content Marketing 129

Content Marketing Outbound Marketing Marketing Marketers 129

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy?

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. For “Retention,” I’d engage users with regular tips or updates to keep them coming back.

Price 117

Price Marketing Marketers User-Generated 117

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. What is content scoring?

Analytics 117

Analytics SEO Price User-Generated 117

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Content Marketing 135

Content Marketing Whitepaper Marketing Marketers 135

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 137

Management Content Marketing Marketing Marketers 137

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 105

Content Marketing eBook Marketing Plan Marketing 105

Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Early adopters are able to meet content demands 1.5x as often as companies with no plans to use GenAI.

Digital Marketing 97

Digital Marketing Content Marketing User-Generated Marketing 97

Buffer Marketing

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. For example, content posted on weekends tends to get less social media engagement, as does content posted in the middle of the night. 

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Something was off. Sales cycles.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. on Clothes Made Me $692,500.

Content Marketing 112

Content Marketing Non-Profit Thought Leadership Inbound Marketing 112

Scoop.it!

FEBRUARY 21, 2023

Is your accounting firm making the most of that traffic with your content marketing? It may seem like an extra task on your to-do list, but content marketing can provide real benefits. Benefits of content marketing for accountants First of all, it’s crucial to understand what content marketing is.

Content Marketing 109

Content Marketing Whitepaper Customer Journey Finance 109

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Don’t be shy!

Content Marketing 91

Content Marketing Outbound Marketing User-Generated Marketing 91

Scoop.it!

JULY 27, 2023

By creating a demand generation and lead generation strategy, you can attract aligned prospects, increase your lead list, and create meaningful patient relationships. By setting up a healthcare content marketing plan for your organization. You’re in luck. The bottom line? The modern-day patient is well-informed.

Education 98

Education Content Marketing Health Affiliate Marketing 98

Sprout Social

JULY 18, 2016

Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. You need a plan and a good one. This is why content marketing is so powerful.

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketing 111

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Optimize Your Company Page for Lead Generation.

Marketing Strategy 145

Marketing Strategy User-Generated Thought Leadership Marketing 145