Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

Marketing Strategy 98

Marketing Strategy Content Marketing User-Generated Marketing 98

CopyBlogger

JUNE 30, 2022

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. The post How to Create a Content Marketing Strategy appeared first on Copyblogger. Still, Continue Reading.

Marketing Strategy 125

Marketing Strategy Content Marketing Marketing Marketers 125

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy?

Marketing Strategy 139

Marketing Strategy Content Marketing Thought Leadership Marketing 139

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Marketers 131

Industrial Marketer

JUNE 15, 2022

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. To create an effective B2B content marketing.

Marketing Strategy 116

Marketing Strategy Content Marketing Marketing Marketers 116

Aspiration Marketing

APRIL 20, 2022

As a marketer, it can be difficult to decide where--and how--to focus your marketing efforts and resources. Remember the days before social media? When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. How things have changed!

Marketing Strategy 255

Marketing Strategy Content Marketing Marketing Marketers 255

Orbit Media Studios

MARCH 29, 2023

This is a common problem in content marketing. There are at least six key aspects in the best content marketing plans. A content program that includes all six of these aspects is very likely to succeed. In fact, a quick content strategy can be summarized in a single sentence …maybe two.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Rock Content

MARCH 1, 2024

Did you know powerful innovative content marketing is vital to your overall strategy? If this isn’t something you’ve thought about, you might want to consider the potential impact an outdated content strategy could have on your brand’s online presence, affecting its overall success.

Marketing Strategy 52

Marketing Strategy Content Marketing Marketing Marketers 52

Aspiration Marketing

JUNE 7, 2023

While E-A-T is crucial, expertise, authoritativeness, and trust do not guarantee captivating or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces.

Marketing Strategy 208

Marketing Strategy Content Marketing Marketing Marketers 208

Content Marketing Institute

JUNE 25, 2020

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Continue reading → The post Create a Content Marketing Strategy in 3 Steps appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Marketing Marketers 145

Digital Marketer

JULY 7, 2023

However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Scoop.it!

JULY 4, 2024

The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients. Law firms should have and implement a solid content marketing strategy to build trust, attract qualified leads, and establish themselves as authorities.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Key Performance Indicator Marketing 145

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Marketing Strategy 123

Marketing Strategy Content Marketing Branding Marketing 123

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. One of the main characteristics of this type of strategy is the need for customization. Read on to learn: What is a Global Content Marketing strategy?

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Content plays a huge role in this process. Here’s what you need to know.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Content Marketing Institute

SEPTEMBER 22, 2023

The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.

Marketing Strategy 93

Marketing Strategy Content Marketing Marketing Marketers 93

Content Marketing Institute

AUGUST 3, 2020

Content marketing is not dead. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.

Digital Marketing 145

Digital Marketing Marketing Strategy Content Marketing Marketing 145

Rock Content

JULY 4, 2024

In today’s competitive digital landscape, businesses must employ innovative strategies to engage their audience and drive conversions. One highly effective approach is the inclusion of interactive calculators , such as mortgage estimators or banking calculators, within their content marketing strategy.

Marketing Strategy 52

Marketing Strategy Content Marketing Transform User-Generated 52

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Branding Marketing 145

Influence & Co

OCTOBER 26, 2022

When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.”

Marketing Strategy 106

Marketing Strategy Content Marketing Marketing Marketers 106

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Search Engine Journal

AUGUST 9, 2022

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal.

Marketing Strategy 135

Marketing Strategy Content Marketing Marketing Marketers 135

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Kuno Creative

APRIL 5, 2024

It’s another to take a thoughtful, value-centered approach, incorporating a video marketing strategy designed to cut through a cluttered online videoscape, standing out from the others and connecting with your intended audience where they are. The medium may be different, but many of the underlying principles remain the same.

Video Marketing 105

Video Marketing Marketing Strategy Marketing Marketers 105

Content Marketing Institute

APRIL 7, 2020

Your content marketing strategy isn’t working in this new world. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.

Marketing Strategy 129

Marketing Strategy Content Marketing Marketing Marketers 129

Scoop.it!

APRIL 12, 2022

Whether you’re running a business, growing your career, or raising awareness about your industry, creating and sharing content is one of the most effective ways to get yourself noticed. This is where a content marketing strategy comes in handy. How content marketing can help your personal branding.

Marketing Strategy 103

Marketing Strategy Content Marketing Branding eBook 103

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. But before we dive into the strategy, let’s start with the foundations! For starters, what is SaaS?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing Customer loyalty 124

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Marketers 131

SMA Marketing

MARCH 16, 2023

A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. It takes time and money to develop high-quality content. We're content marketing experts who specialize in customized strategies.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Marketing Insider Group

OCTOBER 26, 2020

As more customer interactions are online we can collect more data and use this data to prove the value of marketing activities, particularly content marketing. Most organizations find it more effective and affordable to outsource their content marketing to a specialist agency, rather than attempting to run it all in-house.

Transform 145

Transform Content Marketing Marketing Strategy Whitepaper 145

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. This article discusses how B2B content marketers can build an effective strategy. What Is B2B Content Marketing? How To Measure Success In B2B Marketing. Conclusion.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketing 66

Content Marketing Institute

AUGUST 31, 2022

A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today. Continue reading →

Marketing Strategy 105

Marketing Strategy Content Marketing Marketing Marketers 105

OnPassive Marketing

JUNE 7, 2022

Content marketing is developing content with the specific purpose of building an online audience. This article will walk you through a few concrete steps you can take to ensure that your content meets the needs of your target audience and helps you develop a solid strategy for promoting your content.

Marketing Strategy 59

Marketing Strategy Content Marketing Marketing Marketers 59

Zumvu

MARCH 23, 2022

How SEO can help to improve your content marketing strategy using various digital tools and e-commerce trends.

Marketing Strategy 96

Marketing Strategy Content Marketing SEO Marketing 96

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool. 8 Ways Case Studies Fit into Your Content Marketing Strategy.

Marketing Strategy 120

Marketing Strategy Content Marketing eBook Marketing 120