Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull.

Law 106

Law Content Marketing Education Marketing 106

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing Strategy 139

Marketing Strategy Content Marketing Marketing Marketers 139

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing 59

Content Marketing Key Performance Indicator Marketing Marketers 59

Lynton Web

MAY 8, 2025

Develop a content calendar that ensures consistent posting while balancing promotional content with engaging, shareable material that builds community. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 126

CMO Traditional Marketing Communications Marketing 126

Hubspot Marketing

APRIL 24, 2023

That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy , Head of Enterprise Marketing at Jasper , to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. AI for content ideation.

Marketing Strategy 125

Marketing Strategy Content Marketing Marketing Marketers 125

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO 107

SEO Branding User-Generated PR 107

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Whitepaper 133

Whitepaper Content Marketing Thought Leadership Marketing 133

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. It’s a great marketing strategy for building trust.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Martech

JANUARY 13, 2022

The key is to pick solutions that align with your organization’s goals and give you full control over their deployment: “There are additional risk mechanisms that can be put in place to ensure you don’t release bad code that will result in large traffic losses, ultimately driving down revenue across your critical web pages,” said Dunham.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy. Choose your goals.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. But then you can’t put a strategy in place and forget all about it.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Content Marketing 137

Content Marketing Customer Journey Marketing Marketers 137

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Let’s roll up our sleeves and look at a few real-world examples, shall we?

User-Generated 130

User-Generated Social Media Marketing Marketing Marketers 130

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Content Marketing 134

Content Marketing Whitepaper Marketing Marketers 134

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 120

Content Marketing Marketing Marketers Food 120

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Why do you want to experiment with AI in the first place? Wordtune helps you spice up existing content in seconds flat.

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever.

Content Marketing 134

Content Marketing Education Key Performance Indicator Marketing 134

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Sprout Social

APRIL 4, 2023

This can be used to inform future content or even improve your products or services. How to fit ephemeral content into your marketing strategy Although ephemeral content is spontaneous compared to other forms of content, it’s still best to have a strategy in place.

Marketing Strategy 136

Marketing Strategy User-Generated Marketing Marketers 136

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. This will allow you to outline your Pinterest marketing strategy with specific results.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Search Engine Land

JULY 29, 2024

GEO tracks referral traffic from AI engines, cited sources and response structures to understand how AI-driven platforms prioritize and display your content, informing optimization tactics. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

Transform 131

Transform User-Generated SEO Law 131

Kuno Creative

JANUARY 24, 2025

For years, Google placed an emphasis on website and page speed as a major ranking factor toward search engine optimization. This was top of mind for digital marketing strategy for a long time! So, we completely understand why so many clients come to us concerned about page speed alerts and their SEO taking a hit.

SEO 96

SEO Digital Marketing Marketing Strategy Place 96

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Focus on refining your systems, creating & maintaining a solid content calendar , and building a community.

Price 116

Price Key Performance Indicator SEO Analytics 116

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Review market research or collect customer feedback, if necessary. Establish a marketing budget.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98