Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. What is the number one goal of content marketing?

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush. Source: G2.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketers 144

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. appeared first on Marketing Insider Group.

Content Marketing 144

Content Marketing SEO Marketers Marketing 144

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. These insights underscore the importance of developing tailored strategies to address decision paralysis across different demographics.

Marketing Strategy 120

Marketing Strategy Shoppers Transform Marketers 120

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant. Identifying and Recruiting Your Top Online Influencers.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. Some brands might want to focus on their target audience, and some may want to use a wide array of tactics. This article discusses how B2B content marketers can build an effective strategy.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketers 66

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Content Marketing 111

Content Marketing Real Estate Marketers Marketing 111

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Rock Content

OCTOBER 27, 2015

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. How content will support your bottom line can take many different shapes.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. What Is Content Marketing?

Content Marketing 95

Content Marketing Marketers Marketing B2C 95

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO 107

SEO Branding User-Generated PR 107

Marketing Insider Group

DECEMBER 2, 2014

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. A landing page with content on it is not content marketing.

Content Marketing 111

Content Marketing Thought Leadership Marketers Marketing 111

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketers Marketing CRM 97

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. And, of course, making it interactive means offering readers a unique and engaging experience unlike any other marketing newsletter out there.

Marketing Strategy 98

Marketing Strategy Transform eBook User-Generated 98

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Marketing Insider Group

NOVEMBER 28, 2022

Content marketing optimizations are the secret to ranking well, driving traffic and reaching your audience. Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. So how can you guarantee your content is optimized for conversion?

Content Marketing 94

Content Marketing Marketers Marketing Entertainment 94

Rock Content

MAY 6, 2020

When requested to design a marketing strategy to overcome a specific problem, we marketers often confuse goals with strategy. Or we nicely jump on tactics without even thinking about the guiding strategy. Let’s start with 3 typical marketing scenarios. The Strategy Kernel. Marketing Strategy Kernel.

Content Marketing 96

Content Marketing Marketers Marketing CMO 96

OnDemand CMO

NOVEMBER 15, 2022

While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks , and how can they enhance your content marketing? The more you can lean into a specific niche, the easier it will be to attract a target market. .

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Marketing Strategy 92

Marketing Strategy Non-Profit Key Performance Indicator Price 92

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Product 111

Product Content Marketing Marketers Marketing 111

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Rock Content

MARCH 21, 2023

We can say that, nowadays, the common language means to speak several languages; or even more than that, it means to speak the language of the market with whom we are doing business. Not dominating languages itself, but the part of speaking the language of the target market. This is something that Google understands pretty well.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

OnPassive Marketing

APRIL 16, 2022

Blogging on a regular basis is one of the most effective ways to raise brand awareness while also providing relevant and valuable information to your target audience. Blogging is an integral part of any company’s marketing strategy. The post Why Blogging Plays A Crucial Role In Digital Marketing Strategy?

Digital Marketing 71

Digital Marketing Marketing Strategy Marketers Marketing 71

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketers Marketing 71

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketers 52

Welcome Software

MAY 7, 2025

This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. Here’s why you should be doing it: Maximizes your content value There are no limits of the number of times you can recycle an asset, or the number of formats it lives as.

Transform 52

Transform Whitepaper Management SEO 52

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Content Marketing Strategy. at the right time.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Marketing Insider Group

NOVEMBER 10, 2020

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. We can all think of big marketing campaigns that have been a disaster.

CRM 145

CRM Analytics Communications Content Marketing 145

Neil Patel

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. This adds more social proof to the customer’s positive review of your brand and gives greater legitimacy to your target market.

Marketing Mix 141

Marketing Mix Retail Price Marketers 141