Marketing Insider Group

SEPTEMBER 23, 2019

If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? Documenting your content strategy is essential for content marketing success.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? It’s not a sales pitch.

Content Marketing 139

Content Marketing Thought Leadership Marketers Marketing 139

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers.

Transform 132

Transform Whitepaper User-Generated CMO 132

Marketing Insider Group

DECEMBER 15, 2021

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Key Takeaways: .

Content Marketing 143

Content Marketing Traditional Marketing Marketers Marketing 143

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Content marketing takes time to work. It’s a long-term strategy. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Marketing Insider Group

OCTOBER 18, 2021

The connection between customer acquisition and content. Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. It’s why content has become so important to customer acquisition. This dilemma? Get serious about your blog. The good news?

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Marketing Insider Group

FEBRUARY 8, 2021

That need makes SaaS companies a perfect fit for content marketing. A better question would be, “Can they win without content marketing?” Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. Content marketing can do just that.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Marketing Insider Group

DECEMBER 5, 2013

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. InboundWriter ).

Content Marketing 111

Content Marketing Marketers Marketing Traditional Marketing 111

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketers 64

Marketing Insider Group

DECEMBER 18, 2013

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. Content+.

Content Marketing 111

Content Marketing Direct Mail PR Marketers 111

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Marketing Insider Group

JUNE 26, 2012

Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Change is coming for many B2B Marketers.

Content Marketing 104

Content Marketing Marketers Marketing Traditional Marketing 104

Marketing Insider Group

OCTOBER 14, 2015

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. The benefits of creating a content marketing strategy with small teams are apparent across multiple KPIs. Get yourself some good content marketing software.

Content Marketing 107

Content Marketing Outbound Marketing Millennials Inbound Marketing 107

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketers Marketing Inbound Marketing 111

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Content Marketing 129

Content Marketing Marketers Marketing User-Generated 129

Scoop.it!

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. It’s a big part of why they have a strong online community of 500,000 marketers.

Content Marketing 98

Content Marketing Branding Marketers Marketing 98

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Content Marketing 111

Content Marketing Real Estate Marketers Marketing 111

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketers 107

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Content Marketing 111

Content Marketing Non-Profit Education Transform 111

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Rand says content marketers run into problems when they assume some metrics are good and others are bad. Click To Tweet.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Marketers 111

Marketing Insider Group

OCTOBER 7, 2019

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? A content hacker is someone who achieves massive growth through content. Quick Takeaways.

Content Marketing 110

Content Marketing Marketers Marketing Copywriting 110

Marketing Insider Group

AUGUST 28, 2012

And I think it makes sense to start with B2B Marketing Strategy. What is Marketing? Marketing is not just about promotion. Marketing is about starting with customer wants and needs. The One Chart Every Marketer Needs To Understand. Are you still doubting that the traditional marketing playbook is dead?

Marketing Strategy 105

Marketing Strategy Inbound Marketing Traditional Marketing Marketers 105

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Use scarcity and create a sense of urgency.

B2C 115

B2C Content Marketing Marketers Marketing 115

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings.

Content Marketing 93

Content Marketing Marketers Marketing Analytics 93

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing?

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Traditional Marketing Models 1.

Price 116

Price Marketers Marketing User-Generated 116

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Rock Content

MAY 6, 2020

When requested to design a marketing strategy to overcome a specific problem, we marketers often confuse goals with strategy. Or we nicely jump on tactics without even thinking about the guiding strategy. Let’s start with 3 typical marketing scenarios. The Strategy Kernel. Marketing Strategy Kernel.

Content Marketing 96

Content Marketing Marketers Marketing CMO 96

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Digital Marketer

DECEMBER 19, 2022

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. Traditional marketing relies on outbound systems. This approach subjects consumers to marketing messages they don’t want. Content marketing is inbound.

Content Marketing 80

Content Marketing Millennials Marketers Marketing 80