Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Marketing Insider Group

MAY 1, 2023

And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. million digital video viewers in the United States alone.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Hubspot Marketing

JUNE 22, 2022

Video marketers report that it offers the highest ROI of any media format , but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post.

Video Marketing 142

Video Marketing Marketers Marketing Promotion 142

Marketing Insider Group

JUNE 16, 2021

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own. Why Should My Company Invest in Video Marketing?

Video Marketing 145

Video Marketing Education Promotion Marketers 145

Scoop.it!

APRIL 12, 2022

Whether you’re running a business, growing your career, or raising awareness about your industry, creating and sharing content is one of the most effective ways to get yourself noticed. This is where a content marketing strategy comes in handy. How content marketing can help your personal branding.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Optimize Your Videos for Search.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Content Marketing Examples.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Scoop.it!

JULY 26, 2022

Content is the foundational pillar of digital marketing, as it will define the success of all your marketing campaigns, on all customer touchpoints. Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketers 101

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. The cumulative decisions of these participants guide the search market.

Search Marketers 160

Search Marketers Marketing Strategy Marketers Marketing 160

Marketing Insider Group

AUGUST 22, 2016

billion views to date and is a viral video sensation. The post Getting Your Video Marketing Strategy Right appeared first on Marketing Insider Group. It has more than 2.5 But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? Is it the colorful […].

Video Marketing 75

Video Marketing Marketing Strategy Marketers Marketing 75

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketers 111

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Content marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Content marketing takes time to work. It’s a long-term strategy. Content marketing is a long-term strategy.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing?

Content Marketing 140

Content Marketing Manufacturing Marketers Marketing 140

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

OCTOBER 18, 2021

When you’re thinking about aligning your content with the buyer journey, you always want to think of two things: Giving potential buyers the information they need at their current stage. Your blog is the foundation of your content marketing strategy. Get serious about your blog. The good news? Demonstrate social proof.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Kuno Creative

MARCH 10, 2022

Lots of companies like to look at the latest video marketing trends to freshen an upcoming campaign. It’s an easy way to find a different approach to your marketing strategies. Creating video content should be fun and there’s no harm in making ‘latching onto a new trend’ a part of your video marketing strategy.

Video Marketing 93

Video Marketing Market Trends Fashion Marketers 93

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Perhaps you’ve already dabbled in video creation.

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. It’s a great marketing strategy for building trust. Instead of automating marketing tasks, you can have them completed by a global workforce of thousands.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketers Marketing 145

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. HubSpot ) 91% of consumers want to see more online videos from brands.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Buffer Marketing

FEBRUARY 18, 2025

You'll learn about platform algorithms and content marketing tactics directly from industry leaders. What to expect: Sessions on content marketing, platform algorithms, and engagement strategies to drive conversions. Insights on building impactful influencer marketing strategies.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. Video made a push. Social media rose.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Martech

DECEMBER 9, 2024

By focusing on engaging product videos, leveraging user-generated content, and running holiday-themed campaigns, we can create a strong video marketing strategy. These efforts will enhance customer engagement, build trust, and drive sales during the holiday season. Now its your turn to give MarTechBot a try.

User-Generated 108

User-Generated Retail Video Marketing Management 108

Digital Marketer

JANUARY 6, 2023

The human brain processes visual content faster than any other type of content. Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too.

Video Marketing 81

Video Marketing User-Generated Marketers Marketing 81

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Most small businesses couldn’t afford to do video marketing.

Video Marketing 87

Video Marketing Marketers Marketing Retail 87

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue. Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

JANUARY 19, 2017

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level.

Content Marketing 108

Content Marketing Marketers Marketing SEO 108

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Keep that in mind as we continue with the rest of this guide and get into the nitty gritty of Twitter marketing. If you’re interested in how to market your business on Twitter, keep reading.

Marketing Strategy 111

Marketing Strategy Marketers Marketing User-Generated 111

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketers Marketing Energy 114

Kuno Creative

AUGUST 18, 2022

Data makes the world go ‘round, especially in sports and video marketing. If you’re unsure how to develop video marketing solutions for your company, become a stat-checker first. Stats don’t lie. Here’s why.

Video Marketing 96

Video Marketing Marketers Marketing Digital Marketing 96

Marketing Insider Group

FEBRUARY 21, 2017

Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video.

Video Marketing 95

Video Marketing Marketers Marketing Content Marketing 95