Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketers 131

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. White Papers.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers.

Transform 134

Transform Whitepaper User-Generated CMO 134

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

Whitepaper 140

Whitepaper Content Marketing Marketers Marketing 140

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Interactive Content Stands Out. Source: Statista.

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Whitepaper Transform eBook Promotion 145

Marketing Insider Group

JANUARY 20, 2021

Additionally, you can build a PR strategy into your existing content marketing strategy without needing more time and resources than you’re already committing. Using your content for digital PR not only raises your brand profile, but also increases links to your site and boosts SEO. Quick Takeaways.

PR 142

PR Whitepaper Content Marketing Marketers 142

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Content Marketing 136

Content Marketing Whitepaper Marketers Marketing 136

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership Marketers 145

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Content Marketing Institute

OCTOBER 23, 2017

You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Marketers 111

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Learn what it takes to make content marketing work. Identify where your content strategy got off track. Rebuild customer trust with better content. customers lost faith in ads. Quick Takeaways.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. What Is Content Marketing? Whether you encountered content marketing as a strategy back in the early aughts or as recently as the COVID crisis, content marketing is much older than you think.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Marketing Insider Group

APRIL 7, 2020

You know how important content marketing is in the 21 st century. Is there such a thing as budget-friendly content marketing?” You can deliver that information through content marketing, even when you’re strapped for cash. Follow content marketing best practices. Publish content consistently.

Content Marketing 145

Content Marketing Whitepaper Marketers Marketing 145

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

OnPassive Marketing

MAY 12, 2022

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. With that in mind, read on to find out how you can create content that will generate leads for your business. Whitepapers. Infographics.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Here’s a great visual from Hubspot to help you think more about the kinds of content that belong in each stage: Image Source.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Content marketing takes time to work. It’s a long-term strategy. Content marketing is a long-term strategy.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country.

Content Marketing 145

Content Marketing Whitepaper Marketers Marketing 145

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

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Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Marketing Insider Group

JULY 14, 2021

The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Image Source.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Neil Patel

AUGUST 4, 2020

So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked. Introducing Content Marketing Unlocked. As I mentioned, over the next 4 weeks I am going to teach you all about content marketing. Lesson #1: Getting Started.

Content Marketing 145

Content Marketing Whitepaper eBook Marketing 145

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. Let’s Talk

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Whitepaper Content Marketing Direct Mail User-Generated 111

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Content Marketing Institute

MAY 4, 2018

But what happens when there is alignment – in particular, between content marketing and sales? HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. Highly aligned content marketing and sales teams do things differently than those with low alignment.

Content Marketing 109

Content Marketing Whitepaper Marketers Marketing 109

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan 120

Marketing Plan Content Marketing Whitepaper Marketers 120

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. This article discusses how B2B content marketers can build an effective strategy. What Is B2B Content Marketing? How To Measure Success In B2B Marketing.

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Marketing Strategy Whitepaper Content Marketing Marketers 66