Heidi Cohen

AUGUST 8, 2022

Want to expand your voice and audio marketing reach? Add podcasts to your content marketing mix. Use these 10 audio marketing tactics to create or improve your podcast. The post Podcasts: 10 Audio Marketing Reach Tactics appeared first on Heidi Cohen. Includes charts.

Marketing Mix 83

Marketing Mix Marketing Marketers Content Marketing 83

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Unlike a pop-up ad, this type of marketing isn‘t disruptive. Check out this helpful guide.

Price 91

Price Marketing Mix Key Performance Indicator User-Generated 91

Rock Content

APRIL 2, 2020

In our recent partnership with CMO Council, we set out to discover the top challenges that marketers are facing. The report, which was published last month , dives into those challenges, as well as dozens of other statistics about content intelligence, content performance, and content ROI.

Content Marketing 52

Content Marketing Whitepaper CMO Transform 52

Neil Patel

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

Marketing Mix 141

Marketing Mix Retail Price Marketing 141

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Allow your content to be shared.

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Thought Leadership 76

Marketing Insider Group

AUGUST 30, 2015

Successful sales reps and marketers need to be good at publishing, too. Good content skills speed up the quota-busting long game. The Content Marketing, Social Media and Social Selling Recipe. Unlike email or telemarketing, content marketing is not a direct marketing tactic. So, here’s a news flash!

Content Marketing 96

Content Marketing Telemarketing Marketing Marketers 96

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Understanding the essence of marketing planning is the first step to unlocking its potential benefits.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Whitepaper 117

Whitepaper Key Performance Indicator eBook Direct Mail 117

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 55

Marketing Strategy Branding Market Segmentation Marketing Mix 55

Adobe Experience Cloud Blog

AUGUST 4, 2016

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. But more than that, content marketing helps you build relationships.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

User-Generated 101

User-Generated Marketing Marketers CMO 101

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. You’re not alone.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Marketing Insider Group

JULY 9, 2024

Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights. Thorough preparation is key to maximizing your impact.

Event Marketing 70

Event Marketing Logistics Whitepaper Marketing 70

Rock Content

FEBRUARY 20, 2018

And while the sports marketers at sporting organizations and team franchises work hard to connect fans with the teams they adore, how can they up their game? Below are six content marketing tips to help build deeper relationships with fans, improve engagement, grow your brand, and so much more! billion last year.

Content Marketing 76

Content Marketing B2C Marketing Marketers 76

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 97

Email Marketing Manufacturing User-Generated Marketing 97

Content Marketing Institute

MAY 27, 2020

Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Continue reading → The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute. Here are six reasons.

Marketing Mix 127

Marketing Mix Content Marketing Marketing Marketers 127

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner.

Marketing Mix 66

Marketing Mix Direct Mail CMO Marketing Automation Platform 66

Adobe Experience Cloud Blog

JUNE 13, 2012

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. That means it’s more important than ever to include custom content in your overall marketing mix.

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Mix Marketing 131

Adobe Experience Cloud Blog

AUGUST 7, 2012

by Dayna Rothman In B2B marketing , content creation is a must. But we are drowning in a world of text, and your prospects will typically just scan over your content instead of reading every single word. Telling a story through visual content is the answer. How do I create complete campaigns that leverage visual content?

Content Marketing 106

Content Marketing Marketing Mix Marketing Marketers 106

Backlinko

JUNE 25, 2024

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. Content marketing and organic social media remain a priority for B2B businesses. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Let’s dive right in!

SEO 61

SEO Telemarketing Direct Mail Marketing Mix 61

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out. And if something’s not working?

Digital Marketing 126

Digital Marketing Whitepaper Communications Fashion 126

Marketing Insider Group

MARCH 27, 2020

But I’ve been talking to a lot of marketers who are unsure how to market in these times of fear and uncertainty. Should we even be doing marketing at all? There are some common sense and practical tips to marketing during the crisis we’re facing but there is no clear roadmap. Re-consider Your Marketing Mix.

Thought Leadership 142

Thought Leadership Health Finance Marketing 142

Search Engine Journal

OCTOBER 13, 2019

Adding email to your holiday marketing mix is a must. Try these email marketing tactics to help boost your sales. The post 10 Email Marketing Tips to Boost Holiday Sales appeared first on Search Engine Journal.

Email Marketing 105

Email Marketing Marketing Mix Marketing Marketers 105

Martech

JULY 18, 2022

Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators. Despite that, only 55% of organizations can deliver content based on a buyer’s unique interests. Marketers’ own experiences can tell them that. Why we care.

Marketing Mix 101

Marketing Mix Digital Marketing Content Marketing Management 101

Martech

JANUARY 5, 2023

How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. New signals from remixable content. Marketers are playing catch-up when it comes to mobile users.

Transform 102

Transform CMO eCommerce Advertising 102

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 104

Marketing Plan Social Media Marketing Marketing Marketers 104

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. The most successful marketers are continuously pushing the boundaries and going beyond the blog to create engaging pieces that generate more leads and sales.

Whitepaper 127

Whitepaper eBook Marketing Mix Thought Leadership 127

Rock Content

APRIL 28, 2023

Have you ever tried to describe what marketing is and then struggled to give a concrete answer? Marketing covers a vast range of activities and disciplines, making it a challenge to define. We believe marketing is much more. What’s the Main Purpose of Marketing? But ultimately, marketing is about growth.

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Create Visual Content.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. This article will cover some social media marketing strategies that work for SaaS B2B. Social media is only effective for B2C companies One of the most significant benefits of social media marketing is the ability to target your audience.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Search Engine Land

JUNE 26, 2024

Content creation drives marketing success and requires significant investment. However, with the rapid consumption of content, the lifespan of these assets can be alarmingly short. Repurposing content. Here’s how expert marketers can effectively lead in repurposing content. The solution? See terms.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Contently B2C

SEPTEMBER 15, 2016

They generate a lot of content. Content teams are often siloed within the marketing department, but not at LEGO. At an ad-tech conference obsessed with data, Goldin was one voice advocating for a balanced strategy that incorporated more traditional marketing tactics. . “They’re very important to us.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Thought Leadership 141

Thought Leadership PR Traditional Marketing B2C 141

Rock Content

MAY 1, 2024

Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success. Of course, creativity and innovation are vital qualities in any successful digital marketing campaign. That’s where the seven functions of marketing come in.

Finance 52

Finance Price Marketing Marketers 52

Marketing Insider Group

APRIL 2, 2018

The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content. Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond.

Marketing Mix 111

Marketing Mix Content Marketing Marketing Marketers 111

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique? .

Retail 52

Retail Gen Z Marketing Marketers 52