Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

Marketing Strategy 98

Marketing Strategy Content Marketing User-Generated Marketing 98

CopyBlogger

JUNE 30, 2022

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. The post How to Create a Content Marketing Strategy appeared first on Copyblogger. Still, Continue Reading.

Marketing Strategy 125

Marketing Strategy Content Marketing Marketing Marketers 125

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy?

Marketing Strategy 137

Marketing Strategy Content Marketing Thought Leadership Marketing 137

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing Strategy 138

Marketing Strategy Content Marketing Marketing Marketers 138

Aspiration Marketing

APRIL 20, 2022

As a marketer, it can be difficult to decide where--and how--to focus your marketing efforts and resources. When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. How things have changed!

Marketing Strategy 250

Marketing Strategy Content Marketing Marketing Marketers 250

Industrial Marketer

JUNE 15, 2022

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. To create an effective B2B content marketing.

Marketing Strategy 116

Marketing Strategy Content Marketing Marketing Marketers 116

Orbit Media Studios

MARCH 29, 2023

You’re in a marketing meeting and someone makes a suggestion. This is a common problem in content marketing. There are at least six key aspects in the best content marketing plans. A content program that includes all six of these aspects is very likely to succeed. Let’s make an industry report.” Here we go!

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Aspiration Marketing

JUNE 7, 2023

While E-A-T is crucial, expertise, authoritativeness, and trust do not guarantee captivating or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces.

Marketing Strategy 208

Marketing Strategy Content Marketing Marketing Marketers 208

Rock Content

MARCH 1, 2024

Did you know powerful innovative content marketing is vital to your overall strategy? If this isn’t something you’ve thought about, you might want to consider the potential impact an outdated content strategy could have on your brand’s online presence, affecting its overall success.

Marketing Strategy 52

Marketing Strategy Content Marketing Marketing Marketers 52

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

Content Marketing Institute

AUGUST 3, 2020

Content marketing is not dead. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.

Digital Marketing 145

Digital Marketing Marketing Strategy Content Marketing Marketing 145

Content Marketing Institute

JUNE 25, 2020

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Continue reading → The post Create a Content Marketing Strategy in 3 Steps appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Marketing Marketers 145

Scoop.it!

JULY 4, 2024

The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients. Law firms should have and implement a solid content marketing strategy to build trust, attract qualified leads, and establish themselves as authorities.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Key Performance Indicator Marketing 145

Martech

NOVEMBER 20, 2024

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

Content Marketing 106

Content Marketing Marketing Marketers Place 106

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Marketing Strategy 124

Marketing Strategy Content Marketing Branding Marketing 124

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. One of the main characteristics of this type of strategy is the need for customization. Read on to learn: What is a Global Content Marketing strategy?

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Solid SaaS content also helps break difficult concepts and services down in a digestible way.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Kuno Creative

APRIL 5, 2024

It’s another to take a thoughtful, value-centered approach, incorporating a video marketing strategy designed to cut through a cluttered online videoscape, standing out from the others and connecting with your intended audience where they are. The medium may be different, but many of the underlying principles remain the same.

Video Marketing 105

Video Marketing Marketing Strategy Marketing Marketers 105

Content Marketing Institute

SEPTEMBER 22, 2023

The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.

Marketing Strategy 94

Marketing Strategy Content Marketing Marketing Marketers 94

Rock Content

JULY 4, 2024

In today’s competitive digital landscape, businesses must employ innovative strategies to engage their audience and drive conversions. One highly effective approach is the inclusion of interactive calculators , such as mortgage estimators or banking calculators, within their content marketing strategy.

Marketing Strategy 52

Marketing Strategy Content Marketing Transform User-Generated 52

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Branding Marketing 145

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 118

Marketing Strategy Marketing Marketers SEO 118

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 108

Content Marketing Transform User-Generated Marketing 108

Marketing Insider Group

SEPTEMBER 30, 2024

Search engine optimization (SEO) and content marketing are powerful tools that drive online success. SEO focuses on optimizing your website so search engines can discover and rank your content. From there, your content takes over. These audits ensure your content is high quality and optimized for search engines.

Content Marketing 114

Content Marketing SEO User-Generated Marketing 114

Influence & Co

OCTOBER 26, 2022

When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.”

Marketing Strategy 106

Marketing Strategy Content Marketing Marketing Marketers 106

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Hubspot Marketing

NOVEMBER 21, 2024

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. In this guide, I'll walk you through the evolution of B2B video marketing.

Video Marketing 85

Video Marketing Marketing Strategy Transform B2C 85

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Search Engine Journal

AUGUST 9, 2022

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal.

Marketing Strategy 135

Marketing Strategy Content Marketing Marketing Marketers 135

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing Strategy 130

Marketing Strategy Content Marketing Marketing Marketers 130

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 97

Social Media Marketing Marketing Strategy Marketing Marketers 97

Scoop.it!

APRIL 12, 2022

Whether you’re running a business, growing your career, or raising awareness about your industry, creating and sharing content is one of the most effective ways to get yourself noticed. This is where a content marketing strategy comes in handy. How content marketing can help your personal branding.

Marketing Strategy 104

Marketing Strategy Content Marketing Branding eBook 104

Content Marketing Institute

APRIL 7, 2020

Your content marketing strategy isn’t working in this new world. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.

Marketing Strategy 129

Marketing Strategy Content Marketing Marketing Marketers 129

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 105

Marketing Plan Content Marketing Marketing Marketers 105

Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Most marketers already have the experience of adapting quickly to new technologies and changing conditions. Welcome to the Digital Marketing Renaissance.

Transform 144

Transform Content Marketing Marketing Strategy Whitepaper 144