InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Content Marketing 98

Content Marketing Telemarketing Thought Leadership Marketing 98

Marketing Insider Group

FEBRUARY 23, 2012

Last week, Eric Wittlake (@ wittlake ) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. Many marketers lose focus on the bigger picture as they chase more leads.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Education 91

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. And content is key to this shift. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. Think telemarketing calls, radio ads, or postal campaigns.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know them all.

Content Marketing 78

Content Marketing Telemarketing Inbound Marketing Customer loyalty 78

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

Content Marketing 78

Content Marketing Manufacturing Inbound Marketing Telemarketing 78

Digital Marketer

APRIL 27, 2022

Our friend, financial expert, master influencer, teacher, breakthrough mentor, and fellow digital marketer – Kris Krohn- is definitely qualified to speak on the subject and weighed in on the topic to discuss his philosophy on how to develop the X-factor and what that really means. What’s different about them?

Real Estate 69

Real Estate Telemarketing Finance Health 69

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Customers.ai

OCTOBER 1, 2024

If that’s your idea of marketing, as a small business, it can be a bit overwhelming. You need to create marketing that drives action today. Which brings us to direct response marketing. Direct response marketing is all about making things happen now. Direct Response Marketing is all about immediate action.

Marketing 52

Marketing Marketers Advertising Advertisers 52

Marketing Insider Group

NOVEMBER 14, 2013

She continued by asking me a number of questions which all boil down to: Why Does Most Marketing Stink? The statistics do not paint a pretty picture: Consumers are bombarded with over 5,000 marketing messages a day, up from around 2,000 just a few years ago – Tweet This! So stop creating marketing that stinks.

Telemarketing 86

Telemarketing Direct Mail Millennials CMO 86

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing? This one has a puzzling contradiction (see #3).

Telemarketing 67

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 67

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing? This one has a puzzling contradiction (see #3).

Telemarketing 66

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 66

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Allow your content to be shared.

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Thought Leadership 76

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Telemarketing 77

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 77

Marketing Insider Group

JULY 4, 2015

It doesn’t matter how nice he is or how much you respect him, you still find yourself praying for an excuse to leave: a fire alarm, a medical emergency, a telemarketing call…anything to get away. The post The Best Stories Come From The Worst Examples appeared first on B2B Marketing Insider. “This one time, at band camp…”.

Telemarketing 80

Telemarketing Marketers Marketing Content Marketing 80

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Download 7 Tips For Successful Lead Follow-up About the author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

AUGUST 12, 2010

So marketing sends more. So marketing tightens the quality standards and sends fewer but higher quality leads. My advice is to B2B Marketers is to follow this natural ebb and flow. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Telemarketing 79

Telemarketing Customer loyalty Marketing Marketers 79

Marketing Insider Group

JANUARY 21, 2015

Marketing (As We Know It) Is Doomed! And then let me know how you would answer the question: Where is content headed? The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. ” The future of marketing is all about storytelling.

Telemarketing 102

Telemarketing Entertainment Shipping Advertising 102

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. Author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling. He has demonstrated success in the creation and active management of aggressive marketing and sales plans. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 84

Telemarketing Customer loyalty B2C Inbound Marketing 84

Adobe Experience Cloud Blog

AUGUST 24, 2015

Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No. Strategy #1: Content Marketing. According to Forbes: 71% of B2B marketers use content marketing to generate leads.

Real Estate 134

Real Estate Thought Leadership Telemarketing User-Generated 134

Marketing Insider Group

JULY 15, 2010

To summarize my answer: As sales’ priorities shift over time from quantity at the beginning of a quarter to closing deals on quality leads at the end of quarter, marketing needs to have the flexibility to turn those dials as needed to meet the needs of the sales team. How to create valuable content on a small business budget?

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Adobe Experience Cloud Blog

JUNE 26, 2015

Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern.

Thought Leadership 131

Thought Leadership Telemarketing Event Marketing Food 131

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 85

Telemarketing Customer loyalty User-Generated Marketing 85

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

New Markets 76

New Markets Telemarketing Inbound Marketing Customer loyalty 76

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Hubspot Marketing

JANUARY 13, 2023

It’s a telemarketer asking about your oven preferences. Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. Lead generation falls within the second stage of the inbound marketing methodology.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. First is “ Marketing Can Do Better &# by Umair Haque.

Telemarketing 74

Telemarketing Outbound Marketing Customer loyalty B2C 74

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Telemarketing 74

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 74

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! This got me to thinking.

Telemarketing 80

Telemarketing Inbound Marketing Transform Customer loyalty 80

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself.

Inbound Marketing 74

Inbound Marketing Customer loyalty Telemarketing Marketing 74

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Whitepaper 80

Whitepaper Telemarketing Customer loyalty Inbound Marketing 80

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. It starts with reaching across functional areas.

Marketing Plan 76

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 76

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty B2C 77

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. What do you think?

Telemarketing 72

Telemarketing Marketing Mix B2C Inbound Marketing 72

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself.

Inbound Marketing 71

Inbound Marketing Customer loyalty Telemarketing Marketing 71

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Who doesn’t accept this as fact?

Inbound Marketing 72

Inbound Marketing Telemarketing Transform Customer loyalty 72