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In a world driven by contentmarketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.
Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. trillion by 2020.
In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the contentmarketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market. with your leads.
By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. Chances are, your customer segments will have channel preferences.
There are others, however, for which the value in reaching millennials is far more nuanced. That goal and how to reach it quickly and at scale makes today’s marketers sweat. Everyone wants millennials’ attention, loyalty and ultimately their dollars. That straight line is certainly the case for some companies.
While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Contentmarketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Millennials Rule. Millennials now make up the largest percentage of the U.S.
Contentmarketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness.
However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for contentmarketing. So, here, you outline your content.
User-generatedcontent (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.
Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. According to NIQ , Gen Z is expected to have $2.7
Most of the time, the industry sticks to talking about B2B and contentmarketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with contentmarketing, then you’ll want to keep reading!
Contentmarketing is powerful, but it’s also hugely competitive. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different.
Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35.
If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. Encourage user-generatedcontent (UGC): More on that shortly. Lean into your mission.
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.
Marketing to the four different active generations in America can be tricky. This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists.
93% – that’s how many organizations said they rely on contentmarketing for brand building and demand generation this year according to the ContentMarketing Institute. Which contentmarketing brands have rocked the boat and set the example? It’s definitely a marketing “grand slam.”.
That’s precisely why your brand should be including memes in your contentmarketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your ContentMarketing.
ContentMarketing continues to be a successful way for marketers to increase lead attraction and conversion. What ContentMarketing trends in 2021 will follow the changes the previous year brought us? Reading this ContentMarketing guide is an excellent way to start. Interactive Content.
Contentmarketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have contentmarketing programs. But knowing that contentmarketing is effective and measuring it are two very different things.
So it should come as no surprise that, as contentmarketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].
Contentmarketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Contentmarketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, contentmarketing stands out because it is completely sustainable.
11:38): ContentMarketing Master Classes – Our multi-city tour is returning for another round of in-depth contentmarketing training. Content love from our sponsor: Ahrefs (12:38). 34:40): Contentmarketing is dead. Long live marketing. Content love from our show sponsor: SnapApp (41:39).
These are real results from real companies shared in response to our request for examples of awesome contentmarketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their contentmarketing programs. These aren’t made-up numbers. IEEE GlobalSpec: Engineering360.com
“What’s next for contentmarketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at ContentMarketing World: Project of the Year. ContentMarketer of the Year.
In a B2B selling process, youre managing more user needs and touch points. Thats where the marketing funnel framework helps standardize a companys approach. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Right behind them is Gen Z.
And if you want to compete with the big dogs, video is an essential tool to keep in your contentmarketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Video Marketing Channels 15. Millennials are 1.9x
Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.
Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—contentmarketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise contentmarketing strategy must conquer some key challenges that enterprise marketing teams face.
Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.
In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Visuals are also easier to remember than written content. Gen Z Will Continue to Influence Marketing More Than Millennials.
As a tech company, we always read the report closely, but wanted to share the major takeaways marketers and contentmarketers should be aware of. Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials.
Let’s say you’re targeting millennials. Millennials don’t ride in taxis: Millennials aren’t riding in taxis. Using real-world photos in marketing is the best way for brands to relate to their audiences. One way to find these types of images is to licensed user-generatedcontent from real-world photographers.
With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But contentmarketing is the silver lining. Traditional marketing relies on outbound systems. This approach subjects consumers to marketing messages they don’t want. Contentmarketing is inbound.
Each of these questions presents a micro-moment brands can address through ads or contentmarketing. Use ContentMarketing. Typically, your contentmarketing addresses those micro-moments for your users. Millennials are the largest pet-owning demographic in the U.S., Like boxes?
Hopefully most of these marketing stats will help you to prove that your contentmarketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.
X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. billion from ads.
Contentmarketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing contentmarketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.
While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. LinkedIn user statistics. 27% of Americans use LinkedIn.
For years, brands have been chasing the coveted millennialmarket for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” ContentMarketing'
Leverage Your Superpower with Employee-GeneratedContent. One secret the legends of advertising didn’t know was the power of employee-generatedcontent. But employee-generatedcontent builds trust. After all, you’re paid to produce content. Add Authenticity with User-GeneratedContent.
While companies have relied on traditional marketing strategies for decades, some are still wondering, what is contentmarketing really? Contentmarketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is ContentMarketing Really?
Whereas marketers once lived and died by Millennialcontent consumption, a new challenger has entered the field. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They were the first generation to completely grow up with the internet and smartphone tech.
Currently, around 73% of those making B2B buying decisions are millennials. This consists of vendor and third-party content. You need to attract their attention with contentmarketing efforts that demonstrate solutions, expertise, and thought leadership. Investing in Digital Marketing. trillion in the U.S.
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