Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. Plus, explore a way video can become a revenue stream for your business.

Fashion 111

Fashion Millennials Education Video Marketing 111

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Millennials 107

Millennials User-Generated Conversational Marketing Communications 107

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB 5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Digital Marketer

SEPTEMBER 6, 2022

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? The audience can create content too. Click Here.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. 10 Types of Internet Marketing Internet marketing incorporates content marketing strategies and search engine marketing strategies.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share on Snapchat.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Hubspot Marketing

NOVEMBER 5, 2019

If you want to launch video-based ads, Facebook also allows you to promote video content or buy in-stream ad placements that appear in Facebook Live videos or longer videos that other users have uploaded. YouTube: If how-tos or video tutorials are part of your content marketing strategy.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

JUNE 6, 2023

When you consider that 87% of video marketers say video gives them a good return on their investment — and that people are twice as likely to share video content with their friends than any other type of content — it makes sense to incorporate a digital element. The campaign wasn't just memorable.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Marketing Insider Group

DECEMBER 8, 2020

So personalize your content marketing efforts. But use your audience’s content consumption behavior to present personalized content. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Marketing Insider Group

MARCH 28, 2024

Image Source: Away Need help showcasing this content? Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121

Backlinko

MAY 14, 2024

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. For example: If you target Gen Z or millennials, meet them where they spend their time. Content Marketing Content marketing builds trust, establishes expertise, and guides customers through the buyer’s journey.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

Demographics The culture of TikTok Leveraging TikTok’s algorithm B2B use cases 12 ways to optimize your TikTok content How B2B brands are using TikTok How long will TikTok be available in the US? Why use TikTok for B2B marketing? of TikTok’s US user base are Millennials. Why is there a law banning TikTok?

Gen Z 117

Gen Z Law B2C Entertainment 117