Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z. Timing matters.

Transform 87

Transform Marketing Marketers Gen Z 87

Marketing Insider Group

AUGUST 25, 2020

Even better, some sales automation programs allow you to integrate them with your content marketing platform. When you can do that, you can shatter the silos that have long kept vital information from both marketing and sales. For high-end B2B sales, this ability – called account-based marketing – can be a veritable gold mine.

Whitepaper 136

Whitepaper Millennials Education Place 136

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

MARCH 24, 2021

Younger audiences are especially skeptical when it comes to believing marketing messages. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Add Authenticity with User-Generated Content. User-generated content (UGC) has to be the most genius idea marketers have ever thought up.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

OCTOBER 25, 2021

Permission to post content on social media and elsewhere about your company’s culture, products, and services. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Scoop.it!

DECEMBER 7, 2023

However, the shocking fact is that a whopping 70% of the content goes unseen , despite the tremendous effort put into its development. Even more of an issue is that 86% of businesses find their content marketing efforts don’t provide any value they can measure. That’s millions of original content pieces a day.

Whitepaper 104

Whitepaper Millennials User-Generated Content Marketing 104

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 111

Education Marketing Strategy Branding Energy 111

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Your target market is millennial and Gen Z women.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. The time has come to encourage your audience to participate and engage with your content. White Papers.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Scoop.it!

DECEMBER 19, 2023

In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. Consider these ideas for holiday-themed content to share with your B2B audience: Social media challenges (e.g., A warm and fuzzy email without business substance won’t move decision-makers. So, what will? Consider the strategies below.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

CXL

MAY 27, 2022

The podcast is just one part of their content marketing strategy. It positions them as an authoritative market leader that provides helpful, actionable advice, fueling future demand for their product. Take Ross Simmonds , Founder and CEO of Foundation Marketing. Take this post on content creation lessons, for example.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Search Engine Land

JUNE 16, 2023

A winning content strategy relies on an honest assessment and comprehensive understanding of four interdependent components: Your end goal Your audience Your product Your resources Your editorial and content calendars should combine these four components to guide users through all stages of their decision-making process.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Where they are engaging with content. For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. What platforms are they on?)

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Sachs Marketing Group

JULY 11, 2023

A digital marketing strategy is a comprehensive plan that outlines how a business will achieve its marketing goals through online channels like search, social media, email, and content marketing. It serves as a road map, guiding your marketing activities towards reaching its business objectives.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Marketing Insider Group

DECEMBER 8, 2020

Make use of content offers that require contact details for users to access them. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. So personalize your content marketing efforts.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Rock Content

JUNE 1, 2016

The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. To learn more about consumer attitudes towards content download the ebook here.

eBook 68

eBook Whitepaper Entertainment Millennials 68

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Scoop.it!

MARCH 17, 2022

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. Picking your content channels. A successful content marketing strategy is one that has a clearly defined audience. Conclusion.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Martech

APRIL 15, 2022

Content marketing. Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Content Marketing Institute

DECEMBER 13, 2017

Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. I recently created a piece on content promotion, which took over three weeks of research and writing. In just 60 seconds , over 3.3

Millennials 111

Millennials Whitepaper Promotion User-Generated 111

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies. Content Marketing Content marketing builds trust, establishes expertise, and guides customers through the buyer’s journey. Nearly 85% of Instagram’s audience is under 45.

PR 113

PR Customer loyalty User-Generated SEO 113

Duct Tape Marketing

JUNE 25, 2019

So it’s not an attention problem, it’s a problem of trying to create content that people really want to pay attention to. I mean creating content, the book’s not a content marketing book. Content marketing still works, traditional benefit based marketing tactics still work.

Branding 75

Branding Shipping Whitepaper Finance 75

Martech

FEBRUARY 19, 2025

Demographics The culture of TikTok Leveraging TikTok’s algorithm B2B use cases 12 ways to optimize your TikTok content How B2B brands are using TikTok How long will TikTok be available in the US? Why use TikTok for B2B marketing? of TikTok’s US user base are Millennials. Why is there a law banning TikTok?

Gen Z 101

Gen Z Law B2C Entertainment 101