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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing.

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Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

A truly compelling website requires excellent content marketing , beautiful design, and constant optimization to the user experience. The post Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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5 Best Content Marketing Videos of All Time

Marketing Insider Group

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

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Why Now Is the Time to Outsource Your Content Marketing Strategy

Marketing Insider Group

Most marketers already have the experience of adapting quickly to new technologies and changing conditions. The changes in buyer behavior due to the shift to digital have meant that marketing has overtaken sales in importance. Welcome to the Digital Marketing Renaissance. Content marketing is a long game.

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Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins via @sejournal, @mirandalmwrites

Search Engine Journal

Local SEO expert Joy Hawkins shares tips and advice to help marketers stay agile in a changing local landscape in this Q&A interview. The post Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins appeared first on Search Engine Journal.

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Essential KPIs to measure generative AI’s success in marketing

Martech

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways.