Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways.

User-Generated 125

User-Generated Social Media Marketing Marketing Marketers 125

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content.

New Technology 111

New Technology Target Market Management Branding 111

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Don’t overlook the importance of technology. Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Tech a look under the content marketing hood.

Content Marketing 112

Content Marketing CRM Analytics Marketing 112

Marketing Insider Group

NOVEMBER 12, 2018

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group.

Digital Marketing 112

Digital Marketing Content Marketing New Technology Marketing 112

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. With the Covid pandemic keeping people at home, the surge of new and competitive ways of connecting with the audience has brought the need for richer and more customized experiences. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Scoop.it!

FEBRUARY 9, 2023

The possible applications of AI in content marketing are seemingly endless if you factor in the ever-advancing technology and the application of machine learning, but all of this does pose some serious questions and challenges as well. What is artificial intelligence in content marketing? The short answer is, yes.

Content Marketing 116

Content Marketing Law User-Generated Marketing 116

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

Marketing Insider Group

DECEMBER 3, 2019

These factors can make successful content marketing far from a simple task for many technology brands. By examining how they have used content marketing to carve out a position in today’s increasingly competitive world, you can gain insight to feed into your own marketing strategy. Quick Takeaways.

Content Marketing 106

Content Marketing Marketing Marketers Education 106

Hubspot Marketing

APRIL 24, 2023

That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy , Head of Enterprise Marketing at Jasper , to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. AI for content ideation.

Marketing Strategy 125

Marketing Strategy Content Marketing Marketing Marketers 125

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Sound familiar?

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Robert Rosenthal & Natasha Sekkat – Enjoy! Your content should be strategic.

Content Marketing 78

Content Marketing Whitepaper Marketing Marketers 78

Search Engine Journal

APRIL 14, 2023

New technologies continue to become part of the content marketing landscape. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal. Discover the seven biggest trends you should keep an eye on.

New Technology 140

New Technology Content Marketing Marketing Marketers 140

Jeff Bullas

FEBRUARY 19, 2023

This can be especially true when the change involves the introduction of new technology or automation. People may worry that their skills and jobs will become obsolete, or that the new technology will produce lower-quality products or services. In the case of the Luddites, their fears were not unfounded.

New Technology 207

New Technology Product Content Marketing Marketers 207

Content Marketing Institute

OCTOBER 12, 2017

As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller has some guidance.

New Markets 107

New Markets New Technology Marketing Marketers 107

Duct Tape Marketing

DECEMBER 20, 2024

But theres more to it than just technology. These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. Thats just where we are right now. MLaaS fills that gap.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Adobe Experience Cloud Blog

MARCH 11, 2013

by Dayna Rothman The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less. And marketing automation has become the new must-have technology to help marketers increase their reach.

Transform 134

Transform New Technology Content Marketing Customer 134

Adobe Experience Cloud Blog

APRIL 6, 2018

Learn from Marketo Champions about the appropriate metrics for each stage of the buyer’s journey, what multi-touch and first touch attribution mean, how Marketo uses attribution to tie marketing programs to revenue and pipeline, and how to start leveraging the wealth of data in Marketo to improve your marketing ROI. Fearless Keynotes.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Marketing Insider Group

JULY 24, 2018

No department understands the idea of change like marketing does. Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire.

CMO 109

CMO Social Media Marketing New Technology Marketing 109

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. CMOs need to step in.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Search Engine Land

SEPTEMBER 24, 2024

This panic is largely unnecessary, especially considering Google’s clear support for responsible AI use in content creation. Let’s be real: AI has already cemented its place in the content marketing world. Nearly half of businesses have embraced AI in content production in some form.

User-Generated 75

User-Generated SEO Transform Education 75

Content Marketing Institute

MAY 3, 2018

Reaching across department lines and working regularly with people on other teams that relate to content technology can help make sure you’re getting the most value from existing and new technology investments. We just spent a half-million dollars on this technology; make it work!”. The post Content Tech Overload?

New Technology 107

New Technology Content Marketing Analytics User-Generated 107

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Marketing Insider Group

MARCH 25, 2019

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. Artificial intelligence is a branch of information technology that enables computers to […]. What is Artificial Intelligence?

Information Technology 107

Information Technology New Technology Content Marketing Marketing 107

Content Marketing Institute

AUGUST 2, 2018

It’s tempting to implement a tool because it’s new or neat. But at the end of the day, content marketing is storytelling ,” Heather says. “We HANDPICKED RELATED CONTENT: Content Tech Overload? Conversational Content: How to Market Through Text Messaging and Chatbots. Conclusion.

Branding 109

Branding Food Marketing Marketers 109

Adobe Experience Cloud Blog

DECEMBER 10, 2012

Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new. The idea behind The Furrow was not to sell John Deere equipment, but instead educate farmers on new technology and how they could be more successful business owners.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. But in such an amazing short period of time, new technologies and social media have changed the way we think, work, live, and the way we connect with one another. The world has changed.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. In addition, new technologies open doors to new ways of helping.

Thought Leadership 134

Thought Leadership New Technology Content Marketing Analytics 134

SmartBrief - Marketing

FEBRUARY 20, 2024

Now that all the benefits of mobile-first marketing strategies have been outlined, let’s see what are, actually, useful strategies. This strategy hinges on using advanced analytics to understand and predict what content will resonate most with each user.

Marketing Strategy 130

Marketing Strategy Marketing Marketers SEO 130

Content Marketing Institute

JUNE 23, 2023

Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology. ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Continue reading →

New Technology 118

New Technology SEO Marketing Marketers 118

Marketing Insider Group

DECEMBER 8, 2020

This consists of vendor and third-party content. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Your content also needs to rank well to get found in those searches, which requires an investment in organic SEO. Image: FocusVision.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Marketing Insider Group

JANUARY 10, 2022

That has included consumer behavior, marketing trends, Web 3.0, and all that is impacting the ways marketing teams operate in today’s business environment. At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more.

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. 1: More Marketers Are Putting Audiences’ Needs First. 3: The Advent of AI for Content Marketing.

Content Marketing 49

Content Marketing eBook Marketing Marketers 49

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130