Marketing Insider Group

MARCH 30, 2016

These days in the business world, it’s really not enough to simply reach customers with your marketing message, because more often than not, your message will bounce off the customer just like raindrops on a freshly waxed sports car – or something like that. It’s far better to try to engage customers via marketing that’s […].

Personalized Marketing 72

Personalized Marketing Customer Marketers Marketing 72

Marketing Insider Group

JANUARY 10, 2023

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic , generate leads and secure conversions. All you need is an effective plan and high-quality content. Fill content gaps.

Content Marketing 83

Content Marketing Copywriting Education Marketers 83

Hubspot Marketing

NOVEMBER 5, 2024

Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. This is often easier because you really only need to influence one person to convert a sale — the individual buyer.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Hubspot Marketing

NOVEMBER 6, 2024

Content Marketing Lead Generation 5. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video. That's why I think content marketing remains one of the most effective and recognizable ideas for lead generation strategies.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

Rock Content

DECEMBER 27, 2023

Usually, these tools use inputs such as personas, your website’s URL, competitors, and keywords to find the best content opportunities. They were fairly advanced when it came to their content creation when we began our consultancy. Which of those are the most time-consuming, and ask your AI co-worker for help.

SEO 98

SEO Content Marketing Marketers Marketing 98

Martech

APRIL 11, 2025

Dig deeper: 12 over-looked content marketing tools and features you should be using Canva Sheets Canva Sheets is described as more than just a spreadsheet. Magic Studio at Scale lets users transform spreadsheet data into various content formats by automatically populating templates. Email: Business email address Sign me up!

Transform 73

Transform User-Generated Analytics Communications 73

Hubspot Marketing

NOVEMBER 15, 2024

Sales and marketing develop a deck together while sales and ramping up their efforts. How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. How do you get started?

CMO 122

CMO Traditional Marketing Communications Marketers 122

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 106

Tentpole Gen Z Thought Leadership User-Generated 106

Animalz blog

APRIL 17, 2025

Every one-person marketing team knows the feeling. Youre drowning in priorities, and your content strategy gathers dust. They had a goldmine of proprietary insights but not enough resources to turn them into content. Will shares five insights that made this content partnership work.

SEO 62

SEO Branding Transform Shipping 62

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Hyper-Personalization Powered by AI 2. AI-Driven Marketing Orchestration 5. Customers now expect personalized messages.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Hubspot Marketing

MAY 14, 2019

Cause marketing is a type of corporate social responsibility that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Pam Didner

APRIL 30, 2019

While there are massive differences between sales and marketing, I tell my clients to focus on the commonalities between them. One of the biggest commonalities that marketers can use to support sales is content. Marketers use content to build awareness and educate their buyers. There is no ‘one-size-fits-all.’

Manufacturing 49

Manufacturing Content Marketing Customer Journey Education 49

Buffer Marketing

JANUARY 7, 2025

Optimove: Personalize cross-channel marketing There are many personalization tools specific to a single marketing channel, but Source: Optimove Optimove stuck out to me because it enables you to personalize marketing across channels — meaning your efforts work together rather than separately.

Price 118

Price Thought Leadership Transform User-Generated 118

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher.

Event Marketing 100

Event Marketing Marketers Marketing Personalized Marketing 100

Animalz blog

MAY 3, 2024

Content marketing at small companies is like riding a bike — you jump on and start pedaling. Content at large companies is more like captaining a cruise ship. Individual content creators at a startup can generate more pageviews per capita than their counterparts who follow an enterprise content marketing strategy.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. ” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure in response to AI. And then 3.5

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. Big Data marketing (personalization).

Transform 110

Transform Entertainment Marketers Marketing 110

Marketing Insider Group

APRIL 24, 2023

In contrast with other popular search engines, DuckDuckGo rejects the tracking of data and personalized search results. This alternative search engine was launched back in 2012, and is our preferred choice for analyzing content and monitoring social media.

Non-Profit 121

Non-Profit User-Generated Advertising Advertisers 121

Hubspot Marketing

FEBRUARY 11, 2020

Content marketers will have to adopt artificial intelligence. Artificial intelligence can't write compelling long-form content just yet. But, although bots aren't able to create long narratives, books, scripts, or detailed online articles, AI can still streamline a number of content marketing tasks.

Transform 145

Transform SEO Marketers Marketing 145

Adobe Experience Cloud Blog

MARCH 2, 2015

I encourage startups to invest in marketing automation before they get big. Create “Don’t Look Behind the Curtain” Marketing Magic. Engagement marketing tools can turn a one- or two-person marketing team into a full service marketing operation that can handle every channel at once and produce great content.

Thought Leadership 134

Thought Leadership Customer loyalty Food Marketers 134

Adobe Experience Cloud Blog

JANUARY 16, 2018

As the game progressed, I realized how similar this exchange was to content personalization. Marketers work to understand their audience, offer content they think will resonate, and use the data they gather to create relevant experiences. 4 Steps to Deliver Relevant Experiences. Don’t Be Afraid to Take a Chance.

Thought Leadership 134

Thought Leadership Shipping Marketers Marketing 134

Hubspot Marketing

MAY 16, 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. Read on to add some tools to your content marketing arsenal.

Marketers 145

Marketers Marketing User-Generated Fashion 145

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Recognize employees who contribute to your corporate brand’s content marketing.

Branding 111

Branding Promotion Education Content Marketing 111

Martech

DECEMBER 1, 2023

Below are examples of effective prompts: You are a content marketer. Create an outline for the six ways to use generative AI in marketing, covering generation, extraction, classification, summarization, rewriting and question and answer. Dig deeper: AI in marketing: How to balance automation and the human touch 5.

User-Generated 143

User-Generated CMO Marketers Marketing 143

Hubspot Marketing

APRIL 28, 2020

According to Senior Brand Manager Alicia Collins, "Content managers wear many hats. Their job consists of so many moving parts — managing blogs, managing social, managing offers … in some cases, they can be a one-person marketing team.". The role of a content manager can depend on company structure and size.

Management 145

Management Copywriting SEO Communications 145

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. Marketers are forced to rely on information that’s outdated, contradictory, misleading or otherwise flawed, and that’s costing them.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Neil Patel

MAY 5, 2021

True to its name, AI-generated content simply means content written by AI. In terms of the content marketing process, AI is capable of creating a written narrative through “natural language generation (NLG).” It may also predict trends so you can boost your content ROI in the long term.

Marketers 116

Marketers Marketing Shoppers Content Marketing 116

Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free. 2) How to Build a Brand That People Love, featuring Virgin America.

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Building a personalized marketing approach is the act of controlling the process from start to finish.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently.

Transform 89

Transform User-Generated Marketers Marketing 89

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

SEPTEMBER 22, 2011

” The question is being asked by marketing leaders at companies large and small. And it is being answered by thought leaders like Ardath Albee , Ann Handley and CC Chapman , by the emergence of experts like the folks at The Content Marketing Institute , and in blogs like Junta42 by Joe Pulizzi. Savvy B2B Marketing.

Inbound Marketing 97

Inbound Marketing PR CRM Content Marketing 97

Marketing Insider Group

FEBRUARY 13, 2023

Create Personalized Content Consistently Beating out the competition is much easier when you create a memorable customer experience. Clearly, sharing personalized messages consistently is likely to deliver a positive experience and increase customer loyalty. Driving Traffic. Improving Rankings.

B2C 137

B2C Whitepaper Marketers Marketing 137

Neil Patel

OCTOBER 12, 2020

Personalize Your AI Marketing Strategy. How vague is the targeting for your marketing campaigns? 60% of content marketers struggle with personalization. Using AI for content creation isn’t a new idea. SEO: Text Optimizer : Text Optimizer is a content marketer’s holy grail.

Marketers 136

Marketers Marketing User-Generated Millennials 136

Marketing Insider Group

JUNE 9, 2015

As a tech company, we always read the report closely, but wanted to share the major takeaways marketers and content marketers should be aware of. If you pay any heed to Meeker, those are three things your business should focus on when it comes to your content marketing strategy. Big Data Will Drive Decisions.

Millennials 106

Millennials User-Generated Communications Marketing Strategy 106

Martech

JANUARY 12, 2022

Call it a concept or a buzzword, zero-party data provides another avenue to personalize marketing efforts. A marketer will have a better sense of what a customer likes via the zero-party route, rather than trying to guess what they will buy next based on what they bought last. But we can do the same thing.

CMO 129

CMO eCommerce Shoppers Retail 129