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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. In 2015, the comic won the CMI Content Marketing Award for best regular feature column or section. Takeda Pharmaceuticals – The Unbeatables. Cover image by Joseph Kalinowski/Content Marketing Institute.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

A blog writing service can turn your subject matter expertise into expertly written content. Content Marketing Is a Must for Today’s Businesses. Content marketing – of which blogs are a huge component – is one of the most effective lead generation strategies in the marketing world.

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Move From Branded Content To A Content Brand

Marketing Insider Group

What do you see happening in Content Marketing today? As I’ve watched digital content evolve over the last decade three monumental shifts have occurred that will shape the way we create, distribute, and promote content in the future. Brands that increase demand for the products they sell. How is it changing?

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

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Unlocking the Power of Curated Content for Your Business

Businesses Grow

Today, I’ll cover: What is curated content? The business case for curated content An inspirational case study The future of curated content What is curated content? According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.

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Data-driven content: The key to connecting with healthcare consumers

Martech

Nowhere is this shift more evident than in healthcare products and services. At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. It’s time to evolve your marketing and transform your brand with OAO.

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