Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull.

Law 106

Law Content Marketing Education Marketing 106

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. 2) Develop a content calendar.

Marketing Strategy 85

Marketing Strategy Content Marketing SEO Marketing 85

Aspiration Marketing

SEPTEMBER 23, 2024

With advancements in AI technology, your content creation process can become not just easier, but also more efficient and creative. If you're wondering how AI can elevate your writing and content strategy, you're in the right place. Let's dive into how AI can be your new best friend in content creation.

Place 264

Place Marketing Marketers Content Marketing 264

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing 59

Content Marketing Key Performance Indicator Marketing Marketers 59

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 134

Whitepaper Content Marketing Thought Leadership Marketing 134

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hubspot Marketing

SEPTEMBER 24, 2024

It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. This goes against everything I’ve learned about content marketing, where more distribution equals more views. This is sound advice for any kind of marketing, not just video marketing.

Shipping 141

Shipping Promotion Place Video Marketing 141

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Encouraging loyal customers to write guest posts for your blog not only diversifies content but also builds community trust.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO 107

SEO Branding User-Generated PR 107

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Content Marketing 133

Content Marketing Whitepaper Marketing Marketers 133

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Why do you want to experiment with AI in the first place? Wordtune helps you spice up existing content in seconds flat.

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Martech

FEBRUARY 23, 2024

This empathetic approach humbly shows your market that you’re willing to listen to them and offer insights that may help them improve their practice, thanks to your subject matter knowledge. You can factor in the comments and context of their most popular posts to help guide where you take your content and when. Get MarTech!

Content Marketing 134

Content Marketing CMO Social Media Marketing Marketing 134

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’)

SEO 130

SEO Place Product Communications 130

Buffer Marketing

NOVEMBER 6, 2023

When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Here at Buffer, we’re a small Marketing team that doesn’t!

Place 130

Place Price Management Digital Marketing 130

Orbit Media Studios

AUGUST 6, 2024

The Orbit Media site uses a cookie consent banner for visitors from those places. In both GA4 and Plausible, we separated the traffic from places where the banner was shown (for us, that’s California and European users) with traffic from places where the banner wasn’t shown. It tracks traffic using only Javascript. Yes, please!

Analytics 132

Analytics Law eCommerce CMO 132

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? So put trust seals all over the place. Great Places to Work award goes on your careers page. But content marketers often collaborate with influencers on podcasts, events and webinars. What Do Experienced Marketers Do Differently?

Copywriting 111

Copywriting Transform SEO Place 111

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place.

SEO 130

SEO PR Thought Leadership Health 130

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Out of these video subscription services, the most popular is Netflix (77%), followed by Amazon Prime Video (64%), with Hulu and Disney+ neck-and-neck for third place.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy. Choose your goals.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Such as if your roadmap is only in place for the next 3-6 months. Your roadmap is the place to make sense and order out of the flux so that there’s at least one constant: progress towards your business’s goals.

SEO 126

SEO PR Communications Management 126

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Even though most will say they agree that AI is a valuable tool, actual integration is slow. You can download it here.

New Technology 117

New Technology Target Market Management Branding 117

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 105

Content Marketing eBook Marketing Plan Marketing 105

Buffer Marketing

JULY 31, 2024

And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on? This article will share content curation sources that will help you become your audience’s favorite, go-to place for information.

User-Generated 105

User-Generated Retail Fashion Management 105

Martech

NOVEMBER 12, 2024

Change is tough, especially when it makes people question if there’s still a place for them in the new landscape. That’s where training steps in, giving employees the tools they need to feel prepared, confident and, most importantly, valued.

Marketing 125

Marketing Marketers Analytics Management 125

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. The same principle applies to  digital marketing. You can send pop these links in your social media  link in bio  or make them part of your content marketing.

SEO 119

SEO User-Generated Analytics Price 119

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Content marketing and social selling work the same everywhere.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Orbit Media Studios

FEBRUARY 4, 2025

He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. Content Chemistry, The Illustrated Handbook for Content Marketing , is packed with practical tips, real-world examples, and expert insights. Wait, more practical insights?

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Hubspot Marketing

OCTOBER 31, 2024

Instead of trying to compete for web traffic everywhere, zoom in on one or two places where you can truly win. This means obsessing over a few key areas — whether that’s one platform or a specific content style — and becoming the best in those spaces. Personality content is the future of content marketing.

Logistics 115

Logistics CMO SEO Education 115

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. That said, Id argue that most content marketing is a long game, too. Reddit is a great resource for market research data. Every time Im doing research for content, I add Reddit to the search term.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Jeff Bullas

FEBRUARY 20, 2023

Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general. Jodi Wright, Trust My Paper senior copy editor, however, had this to say on the matter: “I do my best to combine both SEO and well-written content into my writing.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. That said, Id argue that most content marketing is a long game, too. Reddit is a great resource for market research data. Every time Im doing research for content, I add Reddit to the search term.

Gen Z 94

Gen Z Copywriting Real Estate Marketing 94