Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1.

PR 109

PR Influencer Marketing Promotion Management 109

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Such as if your roadmap is only in place for the next 3-6 months. Your roadmap is the place to make sense and order out of the flux so that there’s at least one constant: progress towards your business’s goals.

SEO 126

SEO PR Communications Management 126

Search Engine Land

JUNE 13, 2023

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. Why their impact is beyond influencing visibility on SERPs – but also breathing new life into the digital PR space and making “search everywhere” not just a concept but a reality.

Gen Z 120

Gen Z Content Marketing PR Entertainment 120

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Backlinko

JANUARY 23, 2025

Itll help you optimize existing content and find gaps for new content. Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. To maximize organic revenue, prioritize content targeting bottom-of-the-funnel keywords.

SEO 88

SEO PR User-Generated Non-Profit 88

Hubspot Marketing

NOVEMBER 15, 2024

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Duct Tape Marketing

JULY 22, 2016

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is. photo credit PicJumbo.

PR 53

PR Content Marketing Marketing Marketers 53

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 108

Content Marketing Thought Leadership Marketing Marketers 108

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. It’s true that content marketing is an investment, which I’ll explain properly in the next section.

PR 71

PR Content Marketing Health Marketing 71

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Ignore that content is part of the business.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. That said, Id argue that most content marketing is a long game, too. Reddit is a great resource for market research data. Every time Im doing research for content, I add Reddit to the search term.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. That said, Id argue that most content marketing is a long game, too. Reddit is a great resource for market research data. Every time Im doing research for content, I add Reddit to the search term.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Rand says content marketers run into problems when they assume some metrics are good and others are bad. Click To Tweet.

Content Marketing 110

Content Marketing Customer Acquisition User-Generated Marketing 110

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 105

Content Marketing eBook Marketing Plan Marketing 105

Martech

MAY 9, 2024

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 133

PR Transform CMO Marketing 133

Content Marketing Institute

DECEMBER 24, 2018

Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. Content Marketing Institute writers (and some speakers), shared the most relevant and helpful details on the CMI blog. But I don’t have to, and neither do you. You include extraneous details.

Content Marketing 102

Content Marketing Influencer Marketing Marketing Marketers 102

Neil Patel

JULY 7, 2021

A Simple Guide to Turning (Unlinked) Brand Mentions Into Links : Your brand is probably mentioned in hundreds or thousands of places around the web, but not all sites link to you. This guide shows you how you can still create linkable content without putting pen to paper. Link Building With PR and Social Media. Think again.

PR 145

PR SEO Place Social Media Marketing 145

Marketing Insider Group

JUNE 24, 2020

So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Marketing SaaS products can be more challenging than marketing a traditional software product. Content marketing is not only important for getting the word out about your expertise.

Branding 131

Branding PR Customer Acquisition Fashion 131

Neil Patel

MARCH 15, 2021

If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing. By producing free, valuable content, you create trust in your brand and keep people informed. All of this is covered in our guide to content marketing.

PR 145

PR Affiliate Marketing eCommerce Shipping 145

Search Engine Land

SEPTEMBER 6, 2023

The second path is to be a marketer of content. The second path is harder at first, but staying focused will lead you to build more skills in content marketing. While initially focused on website list building and outreach, it has since expanded to include content marketing and strategy.

PR 127

PR SEO Health Influencer Marketing 127

Hubspot Marketing

JULY 22, 2024

Pro tip: You can either include your mission statement within your style guide, create a separate document for reference, or distill your mission statement into a slogan that you can place at the head of your document. Brand Guidelines Buyer Persona A buyer persona is a fictional representation of your ideal customer.

Branding 114

Branding User-Generated PR Law 114

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Adobe Experience Cloud Blog

FEBRUARY 5, 2020

If the rise of the content marketing industry in the last decade has shown us anything, it’s that the right content, in the right consumer’s hands, can significantly impact a business’s bottom line. . The key is to ask yourself: Even if this content isn’t still tied directly to my brand, is it valuable to my target audience?

PR 171

PR Thought Leadership User-Generated SEO 171

Hubspot Marketing

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Hubspot Marketing

DECEMBER 14, 2016

Once you have decided on a seasonal event to utilise for a campaign, have a look at some of the last few years’ most successful content campaigns for this occasion -- Ahrefs and BuzzSumo are great places to start with this. When will they be most willing to share the content or engage with the campaign? Plan around that, too.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Sprout Social

OCTOBER 21, 2021

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. It’s a very effective form of content marketing and is also the toughest media type to get. Earned media from review sites covers the feedback you receive from places like Yelp, TripAdvisor and Google My Business. Review sites.

PR 145

PR SEO Advertisers Advertising 145

Marketing Insider Group

MAY 16, 2023

So put down the pitchfork and start building your thought leadership , and together, we can overcome the “AI is taking over Marketing” epidemic! AI Is Taking Over SEO: The Antidote The antidote to AI taking over SEO is to build content mass. So, it makes sense for us to create content mass by, you guessed it, publishing more text!

SEO 123

SEO PR Thought Leadership Education 123

Adobe Experience Cloud Blog

JULY 14, 2014

At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. It should go without saying that your blog isn’t purely a place to pitch your newest product or talk about your company’s latest accomplishments. Content Marketing'

Thought Leadership 134

Thought Leadership PR Entertainment Education 134

Marketing Insider Group

JANUARY 24, 2013

. @ Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. Taco connoisseur.

PR 112

PR Whitepaper CMO Marketing 112

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Adobe Experience Cloud Blog

JUNE 15, 2017

It was, in fact, power marketer and all-round-good-egg Rand Fishkin who first referred to 10X content in one of his Whiteboard Fridays. In the video, Rand proposed placing content on a scale of Panda Invasion to 10X. Rand Fishkin’s 10X Content whiteboard. PR without Doing PR. Lots, right?

PR 127

PR Thought Leadership SEO Product 127

Moz

DECEMBER 9, 2019

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. Differences between SEO and content marketing influencer graphs. Is it worth it?

Place 63

Place Thought Leadership SEO PR 63

Sprout Social

MARCH 22, 2021

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Based on recent research breaking down the most-cited benefits of B2B content marketing , marketers should prioritize the following: Creating brand awareness (86%).

Education 145

Education Promotion Thought Leadership Finance 145