Marketing Insider Group

JANUARY 30, 2023

Decision Velocity at Scale: automation doesn’t mean there’s no place for the “human role”, with a review of data supporting decisions, taking action, and shortening this decision cycle. Great Thought Leadership and guidance for the future of BI and data that awaits us all!

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Thought Leadership Transform eBook Analytics 119

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Content Marketing Institute. Next comes trust.

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Content Marketing Transform Thought Leadership Marketing 145

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place.

SEO 132

SEO PR Thought Leadership Health 132

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

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Whitepaper Content Marketing Thought Leadership Marketing 128

Adobe Experience Cloud Blog

JANUARY 19, 2018

Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest. Top of Funnel KPIs.

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Content Marketing Thought Leadership User-Generated Marketing 134

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

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Content Marketing Thought Leadership Key Performance Indicator User-Generated 137

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertisers 145

Advertisers Advertising Content Marketing User-Generated 145

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. They publish thought leadership content and earn a following.

SEO 107

SEO Branding User-Generated PR 107

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

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Content Marketing Thought Leadership Energy eBook 130

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Why do you want to experiment with AI in the first place? Wordtune helps you spice up existing content in seconds flat.

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Pros : Content is more audience focused. Better chance of thought leadership, opinions and counter-narratives. You spot the keyword.

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SEO Thought Leadership Promotion CMO 110

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

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Tentpole Gen Z Thought Leadership User-Generated 114

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

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Content Marketing SEO Marketing Marketers 144

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. How Do You Define Success for Content Marketing?

Content Marketing 141

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 141

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

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Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

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Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

SEPTEMBER 4, 2018

It’s hard to think of an area of the customer journey that content marketing doesn’t touch. But there’s a core piece of this content puzzle that marketers have been getting wrong—or perhaps missing altogether. I’m talking about marketing content. I called it F#*k Content Marketing.

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Content Marketing Marketing Marketers User-Generated 133

Hubspot Marketing

JANUARY 27, 2025

Our study found that: 66% of blog-maintaining businesses publish content for brand awareness. 26% do it to project thought leadership. Naturally, those goals align with the KPIs most of those companies use to gauge their content's success. 17% saw no change in content production volume. How does AI play in?

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Transform Marketing Marketers Thought Leadership 110

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

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Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

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Market Trends Content Marketing Customer Journey Transform 141

Buffer Marketing

SEPTEMBER 5, 2024

But while we, the content writers, write about 70 percent of the content on the blog, it’d be impossible to keep up with our pace without switching up our approach. So, we tend to have a variety of content from different voices. This makes it easy to refer to your findings as you write.

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Thought Leadership SEO Communications Place 105

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Content Marketing 133

Content Marketing Transform User-Generated SEO 133

Animalz blog

AUGUST 12, 2024

There are highly opinionated thought-leadership articles and literal technical how-to guides from Google or Outlook, but there isn’t a glossary of terms defining them without sifting through paragraphs of information. TikTok and Instagram are great places for pithy, stamped-out videos about prosumer productivity topics.

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Shipping Logistics Thought Leadership Product 117

Hubspot Marketing

NOVEMBER 20, 2024

That said, personal stories, references, or lessons can not only engage your audience with something relatable, but they add depth and originality to your content. It's all about thought leadership. Review your AI content for these opportunities. As we discussed earlier, AI tools pull information from all over the place.

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User-Generated Thought Leadership Branding Management 138

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Marketing Insider Group

AUGUST 31, 2020

Buyers use your website and online presence to evaluate your expertise, products/services, and place in the industry. Reimagine Your Content Marketing. I’m sorry to be the one to tell you, but most of your leads think your content is garbage. Revamp Your Thought Leadership Content. Comprehensive.

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Thought Leadership Gen Z Millennials Content Marketing 145

Marketing Insider Group

OCTOBER 6, 2020

By searching “thought leadership” on SEMrush and filtering by question, we can see plenty of queries to structure content around: KWFinder gives us a beautiful view of complete phrases as well. Plus, you’ll end up ranking for shorter high-volume keywords if you create awesome content. Just Google. Meta title. Subheadings.

Thought Leadership 145

Thought Leadership SEO Marketing Marketers 145

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Ignore that content is part of the business.

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Content Marketing Thought Leadership Marketing Marketers 111

Marketing Insider Group

FEBRUARY 8, 2021

That need makes SaaS companies a perfect fit for content marketing. A better question would be, “Can they win without content marketing?” Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. Content marketing can do just that.

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Content Marketing Whitepaper Marketing Marketers 111

Businesses Grow

MARCH 10, 2025

A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. As I am writing this post, I’m attending the global thought leadership conference SXSW. In the current marketing environment, this might be a hotter topic than AI.

Transform 104

Transform Influencer Marketing Thought Leadership Marketing 104

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Hubspot Marketing

OCTOBER 8, 2024

I’m a journalist by trade who’s made the transition into the wonderful world of content marketing. They could peruse information in one place and then get to writing. With these elements in place, I was able to focus on staffing the program. I’m finally ready to share how I made this program a reality. My name is Kaitlin.

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Price Transform Thought Leadership Management 105

Marketing Insider Group

OCTOBER 20, 2020

Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

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Thought Leadership Whitepaper Promotion Marketing 145