Marketing Insider Group

OCTOBER 18, 2021

The connection between customer acquisition and content. Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. It’s why content has become so important to customer acquisition. Leverage high-value gated content. This dilemma?

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Marketing Insider Group

AUGUST 20, 2014

What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. And it falls all the way down to the person building websites, creating social content and building editorial calendars.

Content Marketing 111

Content Marketing Entertainment CMO Marketers 111

Marketing Insider Group

FEBRUARY 12, 2014

One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute. How To Justify The Value Of Content Marketing? Q1: Do you think most orgs understand the value of content marketing? A1: Most orgs realize that traditional marketing isn’t going to cut it.

Content Marketing 110

Content Marketing Inbound Marketing Marketers Marketing 110

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketers 64

Marketing Insider Group

FEBRUARY 11, 2015

In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites content marketing quotes. “ Content Marketing is all the Marketing that’s left.

Content Marketing 111

Content Marketing Marketers Marketing Traditional Marketing 111

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing?

Content Marketing 108

Content Marketing Transform Thought Leadership Marketers 108

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! I mean “Whoa!”…The Where is the line between editorial and advertising? Is it blurring?

Content Marketing 106

Content Marketing Marketers Marketing Advertisers 106

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Inbound Marketing Marketers Marketing 111

Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. How To Create Interesting Content.

Content Marketing 107

Content Marketing Content Placement Marketers Marketing 107

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Rand says content marketers run into problems when they assume some metrics are good and others are bad. Click To Tweet.

Content Marketing 110

Content Marketing Customer Acquisition User-Generated Marketers 110

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Use scarcity and create a sense of urgency.

B2C 115

B2C Content Marketing Marketers Marketing 115

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

Content Marketing 98

Content Marketing Branding Marketers Marketing 98

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Marketers Marketing User-Generated 120

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Unbounce

JANUARY 6, 2025

Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Marketing funnel: This represents the overall buying journey, from initial awareness to final conversion. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

JANUARY 24, 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing.

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

Hubspot Marketing

JULY 22, 2024

Pro tip: You can either include your mission statement within your style guide, create a separate document for reference, or distill your mission statement into a slogan that you can place at the head of your document. Brand Guidelines Buyer Persona A buyer persona is a fictional representation of your ideal customer.

Branding 114

Branding User-Generated PR Law 114

Hubspot Marketing

OCTOBER 14, 2024

Let’s take a look at some traditional models as well as some newer frameworks. Traditional Marketing Models 1. 7Ps Marketing Mix The 7Ps Marketing Mix is the ultimate checklist for getting your product or service into the world. Place: Where are you going to sell it? Comparisons.

Price 116

Price Marketers Marketing User-Generated 116

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Recall that readers don’t want to click out of your email.

Education 94

Education Logistics Promotion Advertisers 94

Marketing Insider Group

JANUARY 26, 2021

LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers. 67% of buyers say an internet search is the first place they go to find content. Content Creation. Make sure a portion of your marketing budget goes to this valuable strategy.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

SEPTEMBER 13, 2012

Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. ” A few that answered “What is Content Strategy?” What is Content Strategy?

Traditional Marketing 111

Traditional Marketing Promotion Content Marketing Place 111

Lynton Web

MAY 8, 2025

Develop a content calendar that ensures consistent posting while balancing promotional content with engaging, shareable material that builds community. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Adobe Experience Cloud Blog

AUGUST 24, 2015

We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: content marketing and in-person connections. Strategy #1: Content Marketing. According to Forbes: 71% of B2B marketers use content marketing to generate leads.

Real Estate 134

Real Estate Thought Leadership Telemarketing User-Generated 134

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Where does your target market hang out?

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Duct Tape Marketing

DECEMBER 18, 2024

Strong marketing leadership ensures all efforts align with business goals and drive measurable growth. Fix foundational issues first: improve messaging, optimize your website, and focus on building trust through content marketing. Implement a repeatable marketing system that delivers consistent, long-term results.

CMO 71

CMO Transform Marketers Marketing 71

Marketing Insider Group

APRIL 24, 2012

I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Is Content Strategy Just For Large Companies? Content marketing is not as hard as small company marketers may fear.

Whitepaper 105

Whitepaper Inbound Marketing Promotion Traditional Marketing 105

Marketing Insider Group

AUGUST 25, 2015

I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. How do you build an effective content marketing strategy? What elements should be included? .

Entertainment 104

Entertainment Promotion Traditional Marketing Education 104

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. It insources the content.

Traditional Marketing 111

Traditional Marketing Marketers Marketing Promotion 111

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

B2C 59

B2C Content Marketing CRM Marketers 59

Marketing Insider Group

FEBRUARY 19, 2018

Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. The post 4 Crucial Considerations for Successful Branding In a Digital World appeared first on Marketing Insider Group.

Branding 100

Branding Traditional Marketing Place Marketers 100

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. Do: Up Your Content Marketing Game. The importance of quality content marketing is a well-beaten drum going into 2018, but that doesn’t mean you should walk away from it.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. CEOs now place technology as the # 2 largest concern after market conditions. Traditional markets are being disrupted all over the place.

Logistics 110

Logistics Direct Mail Manufacturing Finance 110

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come.

Transform 109

Transform CMO Marketers Marketing 109