Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

Whitepaper 140

Whitepaper Content Marketing Marketers Marketing 140

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years. But what are some of the key steps to a successful content marketing campaign? You can then map this against the type of content assets you develop.

Content Marketing 131

Content Marketing Whitepaper eBook User-Generated 131

Adobe Experience Cloud Blog

MAY 21, 2013

If sales is regularly encountering the same question about how to use your product, writing a blog post (or white paper if it’s a tough question) can give sales something to send to a confused or concerned prospect. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics.

Whitepaper 134

Whitepaper Thought Leadership Education SEO 134

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout? Try out the 14-day trial at WriterAccess today!

Place 95

Place Whitepaper Finance eBook 95

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. How Content Marketing Differs with SaaS Companies. How To Create Great Content for SaaS?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

OnPassive Marketing

MAY 12, 2022

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. With that in mind, read on to find out how you can create content that will generate leads for your business. Whitepapers. Infographics.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. What Is Content Marketing? Whether you encountered content marketing as a strategy back in the early aughts or as recently as the COVID crisis, content marketing is much older than you think.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Here’s a great visual from Hubspot to help you think more about the kinds of content that belong in each stage: Image Source.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Marketing Insider Group

JULY 14, 2021

The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Image Source.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country. Impossible?

Content Marketing 145

Content Marketing Whitepaper Marketers Marketing 145

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding into new industries. Image via Pixabay.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketers 144

Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Immediate pop-ups can make web visitors shiver, but a strategically placed exit-intent pop-up can keep prospects warm.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

And with such a demand for content, you need to make sure that you have the right people in place that can create content. But a larger company really needs a team of content creation. Because content marketing roles are relatively new to B2B marketing, a lot of marketers don’t know where to start.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

JULY 13, 2012

Determine how you will want to keep track of your content. Many companies have no way of keeping track of content in the first place. These assets are important to find since they are often your basic one-sheets, checklists, and whitepapers that explain very simply what the value proposition of your product or service is.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Inbound Marketing 122

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan 120

Marketing Plan Content Marketing Whitepaper Marketers 120

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Content Marketing 132

Content Marketing Whitepaper Marketers Marketing 132

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers. ab80 Click To Tweet.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Marketing Insider Group

SEPTEMBER 30, 2015

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. Delivering Content in New, Exciting Ways.

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Whitepaper Thought Leadership Logistics Entertainment 134

Marketing Insider Group

OCTOBER 15, 2024

Strategies include pay-per-click (PPC) ads, which only charge when someone clicks on your ad, and display advertising, which increases brand awareness by placing your message in front of potential customers. As a beginner, grasping the fundamentals allows you to make the best decisions for your business.

Advertisers 64

Advertisers Advertising Whitepaper User-Generated 64

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts. In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Learn what it takes to make content marketing work. Identify where your content strategy got off track. Rebuild customer trust with better content. But what if your content marketing just isn’t working?

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. This means creating content people actually want.

Content Marketing 105

Content Marketing Whitepaper Thought Leadership Retail 105

Content Marketing Institute

DECEMBER 5, 2018

While you shouldn’t rely on it as a primary source, Wikipedia is a good place to learn academic jargon. The “See Also” section at the end of most articles is a good place to look. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Manish_Analyst ?

Whitepaper 111

Whitepaper Place Influencer Marketing Content Marketing 111

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111