Content Marketing, PR and Shopper Market

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

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JANUARY 21, 2025

Content creation/video needs saw a 12% decrease this year, yet it is still #3 on the list. PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. We also see an increased need for shopper marketing rising from 5% to 15%.

Shopper Market

Shopper Market PR Shoppers Transform

Marketing Pro Pulse

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

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