Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Marketing Insider Group

OCTOBER 19, 2020

As far as they are concerned, earning a high volume of valuable links from external websites suggests your content is credible and relevant for the user. If you’re focusing on search engine optimization (SEO), earning links through content marketing is the best way to create a solid link profile for your domain. Guest blogging?

Whitepaper 145

Whitepaper PR Content Marketing SEO 145

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The possibilities are endless, and creative B2B marketers will think of many more.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Become a thought leader.

Content Marketing 77

Content Marketing Thought Leadership Branding Whitepaper 77

Marketing Insider Group

JULY 30, 2015

I was brought in to help them sort out their content marketing strategy. In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ The only difference was that they hadn’t published the content yet. We’re so glad you could attend

Whitepaper 92

Whitepaper PR Content Marketing Product 92

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. Many different types of content are utilized with each one aimed for a different B2B sales stage.

SEO 144

SEO B2C PR Whitepaper 144

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Storytelling through content marketing, blogs, social media & more.

PR 112

PR Whitepaper CMO Marketing 112

Hubspot Marketing

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. You may get lucky and strike gold with this approach.

Whitepaper 105

Whitepaper User-Generated Analytics Inbound Marketing 105

Duct Tape Marketing

JULY 28, 2016

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. The basic difference between interactive content and normal content is that the users can interact with the former and are easily lured into taking a call-to-action. photo credit Pixabay.

PR 53

PR Whitepaper Transform Digital Marketing 53

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

OCTOBER 24, 2012

We have already established that content marketing is seen as important but marketers have been slow to act. We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle. 31 Easy Ideas To Create Content Your Customers Want.

Customer 111

Customer Whitepaper PR Content Marketing 111

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 145

PR Non-Profit Marketing Marketers 145

Rock Content

APRIL 20, 2023

Lead generation shouldn’t be put on the back burner, especially not when it comes to product marketing. While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Marketing trends : Marketers focused primarily on brand building and awareness. Most investments focused on hard to measure methods such as mass advertising, tradeshows, and PR with traditional print media. Marketers reallocated budgets towards highly measurable channels and began to be more accountable for lead generation.

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Well, guess what?

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.

Whitepaper 111

Whitepaper User-Generated Transform PR 111

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Content Marketing. Inbound Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

JUNE 15, 2020

With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. Considering the C-Suite’s increased engagement with content, marketers must be aware of the fact that Executives are taking a greater interest in the topics impacting their business. Financial Services.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Marketing Insider Group

MAY 8, 2023

Whether we’re delivering blog posts or email campaigns, your content will be tailored to resonate with your audience and help solve their specific problems. If not, an inbound marketing agency can help you build your list by creating lead magnets, like eBooks or whitepapers, to attract new subscribers.

Inbound Marketing 119

Inbound Marketing Outbound Marketing Whitepaper eBook 119

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Backlinko

APRIL 17, 2024

Content Creation Services Content creation services include ideating, strategizing, and creating high-quality website content. They offer the following services: Content production Content strategy Content refreshing We reached out to Mike to better understand what their unique selling proposition is.

SEO 117

SEO eCommerce PR Non-Profit 117

Martech

APRIL 2, 2024

Industry expertise Thought leadership isn’t just for PR. Look for industry leaders who can create meaningful content that connects with your target audience. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more.

Influencer Marketing 100

Influencer Marketing Whitepaper User-Generated Marketing 100

Content Marketing Institute

FEBRUARY 4, 2019

HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Online marketers debate its value toward your rankings. HANDPICKED RELATED CONTENT: 15 Search Intent Tips, Examples, and Resources for SEO Keywords. 3 Keyword Research Trends to Reshape Your Content Optimization.

SEO 111

SEO Whitepaper Advertising Advertisers 111

Hootsuite

SEPTEMBER 21, 2023

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Vanity metrics in public relations In the PR world, metrics like media mentions may seem like an obvious mark of success.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketing 115

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Finding an approach that incorporates all of this is vital.

SEO 111

SEO PR Digital Marketing Search Marketers 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. The voice you use for your brand depends on the persona you’re creating content for. How to Determine Your Brand Voice.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Adobe Experience Cloud Blog

JUNE 29, 2016

One question I hear often is “How do you create content at scale?” ” Of course, this question resonates most with smaller organizations; however, even larger organizations run their content marketing with lean teams (including us). Who’s editing for you? ”—well, it’s true.

eBook 91

eBook Thought Leadership Whitepaper PR 91

Hubspot Marketing

JUNE 30, 2023

11 Essential Elements of an Effective Call-to-Action To help demonstrate the anatomy of a well-crafted CTA, we're going to pick apart the primary CTA we recently featured in a blog post about the biggest problem in your PR. In our CTA below, we've included the alt text "inbound pr cta" to help direct those who can't view images.

eBook 98

eBook PR Whitepaper Place 98

Duct Tape Marketing

JANUARY 8, 2015

Inbound marketing is less expensive and anyone with the right skills can do it. You create your website and blog with content that is targeted to your primary market and with a good content marketing strategy, you can attract prospects to you. As a result, its techniques are often intrusive and annoying.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer.

Whitepaper 77

Whitepaper CRM User-Generated Thought Leadership 77