Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 106

Product Marketing Product Management Marketing 106

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 123

Content Marketing Transform User-Generated Marketing 123

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Businesses that use blog content effectively create a steady flow of engaged prospects. Content should focus on education without pushing products or services. One mistake is publishing content without a strategy.

Content Marketing 102

Content Marketing Education Marketing Marketers 102

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Jeff Bullas

DECEMBER 20, 2022

Productivity and efficiency are easily among the most used keywords among business leaders and organizations. No matter which industry they operate in, organizations are obsessed with improving productivity or efficiency to become more successful. Is productivity the same, or is it different from efficiency?

Product 261

Product Management Place Promotion 261

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product 69

Product Price Marketing Marketers 69

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 93

Product Transform Copywriting Customer loyalty 93

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. And it's not just about writing a blog and sharing a link on social—nope, definitely not.

Content Marketing 95

Content Marketing Transform Marketing Marketers 95

Animalz blog

DECEMBER 19, 2024

Reach out to folks with hot content marketing takes and then invite them for a conversation or guest post. Two formats proved particularly valuable: “Newsy” articles responding to industry updates and trends , like Googles March 2024 Search Update: The Battle Against AI-Generated Content.

Content Marketing 67

Content Marketing Thought Leadership PR Marketing 67

Kuno Creative

NOVEMBER 21, 2024

The best word to describe the landscape of technology and product marketing in 2024 is oversaturated. B2B, SaaS and technology companies often have the added challenge of not having a tangible retail product that’s easy to incorporate into content and marketing efforts. They have seen it all.

Content Marketing 52

Content Marketing Retail Marketing Marketers 52

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing 59

Content Marketing Key Performance Indicator Marketing Marketers 59

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Visual Content (Photos and Videos) Photos and videos are highly engaging forms of UGC that capture real user experiences.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. your services, or schedule a live product demonstration. Messaging and Marketing How you market your products or services also varies slightly depending on your market.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy. in 2024.

eCommerce 120

eCommerce SEO User-Generated Key Performance Indicator 120

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. You follow trends. Trust your gut.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Martech

NOVEMBER 6, 2024

When you look across major time zones, this timeframe engages multiple markets at peak hours, as people tend to scroll on their phones most when they first wake up and again while winding down for bed. Dig deeper: Why we care about content marketing 3. What would surprise them? What are they trying to overcome?

PR 131

PR Transform Target Market Content Marketing 131

Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Your USP is what makes your company different and better than others in the market.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

Martech

JANUARY 21, 2025

Content organization tools: Use systems like Trello or Airtable to track ideas, tasks and publishing schedules. Technology can streamline content production, saving time and keeping processes organized. Build templates for repeatable formats Templates can speed up production and keep your content consistent.

Whitepaper 135

Whitepaper Analytics SEO User-Generated 135

Hubspot Marketing

JANUARY 27, 2025

23% find that product listicles perform well for them. But how you structure the content you produce is a bit of a non-factor if you can't distribute it effectively and as any content strategist will tell you, that is one of the most (if not the most) challenging aspects of maintaining a blog. 25% share product testing results.

Transform 109

Transform Marketing Marketers Thought Leadership 109

Martech

SEPTEMBER 30, 2024

Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? What if the content and media you produce cost three times less? Improved content quality. With simple prompts, there are strong productivity boosts.

Transform 137

Transform CMO Marketing Marketers 137

Search Engine Land

JULY 26, 2024

As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. The way we shop online is changing The latest data from Google shows that roughly 53% of customers conduct online research before purchasing a product or service. That much is obvious.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. Identify your product-channel fit.

Inbound Marketing 113

Inbound Marketing Logistics Price CMO 113

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy. SEO AI can increase SEO productivity.

Transform 136

Transform Copywriting User-Generated Marketing 136

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. This is where AI dramatically differs from social media and why it becomes much more complicated to determine success metrics.

User-Generated 126

User-Generated Social Media Marketing Marketing Marketers 126

Jeff Bullas

DECEMBER 27, 2022

Picking an industry also helps refine your SaaS content marketing and makes it more effective. Also, think about where your market is at in the buyer journey. You’ll want to educate the audience about how your SaaS product solves pain points and make them aware of their problems again to remind them of the need to fix them.

SEO 275

SEO Copywriting Law Communications 275

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging.

Promotion 264

Promotion Product Customer Branding 264

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI.

Transform 137

Transform Search Marketers User-Generated SEO 137

Martech

JULY 10, 2024

Content visibility through proper tagging is fundamental to successfully shifting to a modular content approach. If you’ve already structured and tagged content in a CMS, DAM system or product information management system, that’s a good head start.

Transform 111

Transform Customer Journey Customer Content Marketing 111

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer 123

Customer Transform Customer loyalty Marketing 123

Jeff Bullas

JANUARY 10, 2023

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Post-purchase.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Marketing Insider Group

DECEMBER 9, 2024

Aligning your content strategy with these goals ensures that your efforts focus on measurable outcomes. Performing Keyword Research Keyword research is the foundation of SEO content creation. Identify target keywords relevant to your business, products, and services.

SEO 115

SEO Whitepaper Management Analytics 115

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Let’s take a closer look at what each can bring to your marketing strategy. Want to drive traffic to a new product page? A Google Ad or Facebook campaign will generate immediate clicks.

Branding 128

Branding SEO User-Generated Price 128

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Writing Captivating Captions 16.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

SEPTEMBER 6, 2024

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns.

eCommerce 100

eCommerce Price Transform CRM 100