Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments
Content Marketing Institute
NOVEMBER 29, 2017
There have been more posts than I can count about how to make a compelling case for a content marketing strategy. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. But what about content strategy? It’s not an alternative strategy.
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