Martech

NOVEMBER 4, 2021

As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. Image: Gartner and Aprimo.

Content Marketing 143

Content Marketing Marketing Marketers Analytics 143

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Use Buyer Intent to Maximize Content Marketing Results.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content. Need more help?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Content Marketing Institute

MAY 28, 2021

A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Continue reading → The post 3 Hair-Raising Content Marketing Stories to Read This Week appeared first on Content Marketing Institute. Constant Contact reveals eye-opening email response-rate data.

Content Marketing 122

Content Marketing Marketing Marketers Product Marketing 122

Marketing Insider Group

DECEMBER 7, 2020

For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments.

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. The new buying process.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Marketing 111

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketing Marketers Inbound Marketing 111

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Content Marketing 111

Content Marketing Non-Profit Education Transform 111

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Do it half-hearted. Do it half-hearted. Come up short.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Automobile Marketing Marketers 111

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. Misalignment on which themes and topics to focus on.

Content Marketing 105

Content Marketing Whitepaper Customer Journey Marketing 105

Content Marketing Institute

AUGUST 1, 2023

But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading → You already know how storytelling connects your brand with audiences.

Product Marketing 98

Product Marketing Product Marketing Marketers 98

Content Marketing Institute

NOVEMBER 12, 2018

In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Map select content to sales processes.

Content Marketing 107

Content Marketing Whitepaper Customer Journey Education 107

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The post Content Marketing-driven Lead Generation Ideas appeared first on Scoop.it

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know your prospects pain points. Know them all.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Content Marketing Institute

OCTOBER 14, 2017

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106

Martech

MARCH 4, 2025

Dig deeper: 5 ways to get your B2B buyers to care in 2025 Data: The unifying force across all marketing disciplines Traditionally, marketing disciplines such as brand, demand generation, digital, content and product marketing were often siloed, each with its own set of KPIs and tactics.

Transform 125

Transform CRM Analytics User-Generated 125

Adobe Experience Cloud Blog

AUGUST 4, 2016

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. But more than that, content marketing helps you build relationships.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Rock Content

APRIL 25, 2024

It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel. What Is a Content Marketing Funnel? “Do

Content Marketing 104

Content Marketing Customer eBook Education 104

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement.

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Marketing Insider Group

JANUARY 6, 2025

Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. Be willing to make adjustments so you can better appeal to them.

Product 69

Product Price Marketing Marketers 69

Content Marketing Institute

OCTOBER 29, 2018

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. On the first of December, we will note the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles.

Content Marketing 75

Content Marketing Automobile Marketing Marketers 75

Hubspot Marketing

NOVEMBER 7, 2024

Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit. In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? Here are our top four tips.

Inbound Marketing 110

Inbound Marketing Logistics Price CMO 110

Digital Marketer

MARCH 13, 2023

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​

Transform 75

Transform Product Marketing Product Marketing 75

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Martech

MARCH 18, 2025

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. Now is not the time to ignore what’s happening or reject clear trends and what they are leading us to. The reason?

CMO 117

CMO Transform Price Education 117

Animalz blog

AUGUST 12, 2024

But I can at least spot or see opportunities where no one’s really talking about something or writing about it in a particular way and bring that back into content marketing, brand marketing, or product marketing. Are you mainly focusing on LinkedIn, or are you using other channels as well, like video?

Shipping 117

Shipping Logistics Thought Leadership Product 117

Martech

MAY 9, 2024

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 133

PR Transform CMO Marketing 133

Marketing Insider Group

JULY 20, 2020

I’ll use the storytelling framework from the show to offer lessons for marketers on content marketing and brand storytelling. Quick Takeaways: Content marketers can learn a lot from the best storytelling examples. Great content marketing is really nothing more than a story that makes your customer the hero.

Transform 144

Transform Marketing Marketers Content Marketing 144

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Animalz blog

MAY 3, 2024

Content marketing at small companies is like riding a bike — you jump on and start pedaling. Content at large companies is more like captaining a cruise ship. Individual content creators at a startup can generate more pageviews per capita than their counterparts who follow an enterprise content marketing strategy.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Backlinko

OCTOBER 16, 2024

This means there’s plenty of room for growth in SEO jobs. Ways to Advance Your SEO Career: Agency, In-House, or Consulting There are typically three different career paths you can take in SEO: Working for an agency Working in-house Becoming a consultant Each path comes with its own pros and cons.

SEO 106

SEO Search Marketers CMO Marketing 106