Content Marketing Institute

NOVEMBER 12, 2018

In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Map select content to sales processes.

Content Marketing 107

Content Marketing Whitepaper Customer Journey Education 107

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. Misalignment on which themes and topics to focus on.

Content Marketing 105

Content Marketing Whitepaper Customer Journey Marketers 105

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know your prospects pain points. Know them all.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout?

Place 95

Place Whitepaper Finance eBook 95

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketers 64

Marketers Marketing Whitepaper Content Marketing 64

Marketing Insider Group

AUGUST 6, 2015

According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story.

Whitepaper 102

Whitepaper SEO Content Marketing Analytics 102

Adobe Experience Cloud Blog

JANUARY 24, 2012

We measured all the components that comprised our program: visiting our key webpage that housed our content of interest, email click through rates, video views, attending our webinars, filling out a form for white papers, etc. Measuring thought-leadership-with-marketing-automation. View more presentations from Marketo.

Thought Leadership 107

Thought Leadership Whitepaper Marketing Mix Management 107

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Although it might be considered more employer branding than content marketing , the educational component contributes to the brand’s storytelling.

Education 111

Education Marketing Strategy Branding Energy 111

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Whitepaper 127

Whitepaper Price SEO Advertisers 127

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Whitepaper 111

Whitepaper B2C Marketers Marketing 111

Rock Content

JANUARY 4, 2017

Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing.

Whitepaper 92

Whitepaper Communications Content Marketing SEO 92

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Animalz blog

MAY 3, 2024

Content marketing at small companies is like riding a bike — you jump on and start pedaling. Content at large companies is more like captaining a cruise ship. Individual content creators at a startup can generate more pageviews per capita than their counterparts who follow an enterprise content marketing strategy.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Litmus

DECEMBER 2, 2024

The topic could be a marketing push, like an end-of-season sale, or a nurture email series triggered by an action taken on the site, like new subscribers who filled out a form. Step 4: Craft compelling content This is the fun stuff (says the content marketer).

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Moz

FEBRUARY 9, 2021

What’s a content brief? A content brief is a set of instructions to guide a writer on how to draft a piece of content. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Funnel stage.

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting 93

Copywriting SEO Price User-Generated 93

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 145

PR Non-Profit Marketers Marketing 145

Animalz blog

MAY 27, 2025

. “Content is the fuel the engine is the systems in place that get it out into the world.” ” (09:49) Borrowing Emily Kramers metaphor, Kay-Kay sees her team as the source of strategic messaging (fuel) and partners with growth, product marketing, and brand teams (the engine) for distribution.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62