Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 131

Content Marketing Transform User-Generated Marketing 131

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 106

Product Marketing Product Management Marketing 106

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product 68

Product Price Marketing Marketers 68

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. But how you go about promoting an integrated marketing approach is where you might need some work.

Content Marketing 95

Content Marketing Transform Marketing Marketers 95

Jeff Bullas

DECEMBER 20, 2022

Productivity and efficiency are easily among the most used keywords among business leaders and organizations. No matter which industry they operate in, organizations are obsessed with improving productivity or efficiency to become more successful. Is productivity the same, or is it different from efficiency?

Product 261

Product Management Place Promotion 261

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Visual Content (Photos and Videos) Photos and videos are highly engaging forms of UGC that capture real user experiences.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging.

Promotion 264

Promotion Product Customer Branding 264

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Boosting Promotions and Sales 31.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Kuno Creative

APRIL 17, 2025

Trust is what makes a patient choose your facility or product over another. Before a patient ever books an appointment or considers purchasing your product, theyve likely already encountered your brand online. Done right, healthcare content marketing goes far beyond promotion. Its what keeps them coming back.

Content Marketing 52

Content Marketing Health Marketing Marketers 52

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer 127

Customer Transform Customer loyalty Marketing 127

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Product] is their best work in years.”

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

NOVEMBER 6, 2024

During these times, people unwind and scroll through their feeds, and they are more likely to engage deeply with content. Scheduling your highest-impact content for weekend, late-night Reddit promotion will help your brand reach consumers when they’re most likely to deeply engage with content. and again between 12 a.m. –

PR 134

PR Transform Target Market Content Marketing 134

Welcome Software

JANUARY 17, 2025

By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness.

Content Marketing 52

Content Marketing Transform Marketing Marketers 52

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Your USP is what makes your company different and better than others in the market.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Social media platforms are then explored for additional information about the company, products, services and reviews. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Action stage Strategy. Tools needed.

User-Generated 108

User-Generated Brand Management Marketing Marketers 108

Marketing Insider Group

FEBRUARY 14, 2023

At Marketing Insider Group, we love content marketing. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry.

Content Marketing 144

Content Marketing Marketing Marketers Education 144

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. You follow trends. Trust your gut.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Let’s take a closer look at what each can bring to your marketing strategy. Want to drive traffic to a new product page? A Google Ad or Facebook campaign will generate immediate clicks.

Branding 128

Branding SEO User-Generated Price 128

Jeff Bullas

JANUARY 10, 2023

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Post-purchase.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Practical eCommerce - Marketing

DECEMBER 3, 2023

Thus month's installment includes topics for "national days," promotional calendars, product innovation, and more. The post 5 Content Marketing Ideas for January 2024 appeared first on Practical Ecommerce.

Content Marketing 120

Content Marketing eCommerce Marketing Marketers 120

Litmus

OCTOBER 17, 2024

” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Does That Matter? Engagement. Consideration. Conversion. Onboarding.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. What’s the best way to put AI’s content capabilities in play? But generative AI hits differently and closer to home.

Content Marketing 135

Content Marketing PR Law CMO 135

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Address all critical areas, like keyword research, ad copy creation, and performance analysis, to create a holistic approach for your marketing campaigns.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. your services, or schedule a live product demonstration. Messaging and Marketing How you market your products or services also varies slightly depending on your market.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 133

Whitepaper Content Marketing Thought Leadership Marketing 133

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 120

Content Marketing Marketing Marketers Food 120

Welcome Software

MAY 7, 2025

Testers to our core, we’ve not only been developing these innovations, but testing them too—thanks to our very own marketing organization and select customers. Hint : Some seriously dramatic shifts in productivity , creativity , and performance. And the results and learnings? We just had to share.

Product 52

Product Transform User-Generated Market Research 52

Marketing Insider Group

DECEMBER 9, 2024

Image source Benefits of an Effective Content Planning Strategy Effective content planning with an SEO content calendar helps your website rank higher in search results by maintaining consistent, optimized content. Aligning your content strategy with these goals ensures that your efforts focus on measurable outcomes.

SEO 114

SEO Whitepaper Management Analytics 114

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Traditional Marketing Models 1. How to Use It Product: What exactly are you selling?

Price 117

Price Marketing Marketers User-Generated 117

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Developing effective social media content. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing.

Transform 129

Transform Analytics User-Generated Education 129

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. These could be anything from text, visuals, videos, or podcasts featuring your brand's product or service.

Influencer Marketing 125

Influencer Marketing Price Affiliate Marketing Millennials 125

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Show how the content will enhance his or her brand. Count me in that group.

Content Marketing 140

Content Marketing Marketing Marketers Communications 140

Hubspot Marketing

NOVEMBER 15, 2024

Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. But those departmental lines have been blurring, with marketing at the forefront of this process. PR and earned media.

CMO 121

CMO Traditional Marketing Communications Marketing 121