Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

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Content Marketing Transform User-Generated Marketers 126

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. But how you go about promoting an integrated marketing approach is where you might need some work.

Content Marketing 95

Content Marketing Transform Marketers Marketing 95

Kuno Creative

APRIL 17, 2025

In a B2B healthcare content marketing strategy, the ultimate goal of improving patient care is the same whether youre selling medical devices, software or support services. Done right, healthcare content marketing goes far beyond promotion.

Content Marketing 52

Content Marketing Health Marketers Marketing 52

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. They create and share content featuring your brand, leveraging their credibility and reach to promote your products or services.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Welcome Software

JANUARY 17, 2025

By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness.

Content Marketing 52

Content Marketing Transform Marketers Marketing 52

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging.

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Promotion Product Customer Branding 264

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

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Inbound Marketing Whitepaper Education User-Generated 119

Martech

NOVEMBER 6, 2024

During these times, people unwind and scroll through their feeds, and they are more likely to engage deeply with content. Scheduling your highest-impact content for weekend, late-night Reddit promotion will help your brand reach consumers when they’re most likely to deeply engage with content. and again between 12 a.m. –

PR 135

PR Transform Target Market Content Marketing 135

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics. Here’s a breakdown of this approach: 1.

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Whitepaper User-Generated eBook Analytics 123

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Practical eCommerce - Marketing

FEBRUARY 10, 2025

The post 7 Ways to Promote Content in 2025 appeared first on Practical Ecommerce. Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.

Promotion 99

Promotion eCommerce Content Marketing Marketing 99

SocialPilot

DECEMBER 23, 2024

ChatGPT Prompts for Boosting Promotions and Sales 31. Craft a post promoting a special offer on [product/service], available for a limited time. Craft a post that ties in a current event or season with a special promotion. Design a social media post to promote our upcoming webinar on [subject].

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

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Content Marketing PR Law CMO 135

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Action stage Strategy. Tools needed.

Brand Management 109

Brand Management User-Generated Marketers Marketing 109

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

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Content Marketing User-Generated Marketers Marketing 130

Content Marketing Institute

JANUARY 9, 2025

Original research is one-of-a-kind content. But if you dont promote it, that uniqueness wont help your business. To help attract an audience, follow one or more of these five research promotion ideas.

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Promotion 108

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few.

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Customer Transform Customer loyalty Marketers 129

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

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Whitepaper Content Marketing Thought Leadership Marketers 134

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers). Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

SEPTEMBER 24, 2024

It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. As Carl puts it: “YouTube won’t promote your content if your own viewers aren’t watching it.” This goes against everything I’ve learned about content marketing, where more distribution equals more views.

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Shipping Promotion Place Video Marketing 141

Calvyn Lee Blog

DECEMBER 3, 2023

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B?

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Content Marketing Thought Leadership Marketers Marketing 130

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Martech

JANUARY 3, 2025

Organizations need to upskill marketers in this area if they want to get the most from their AI investment. Templates for scalable content creation As AI allows more people to create content, marketers will take on the role of keepers of the master templates.

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Branding Copywriting Law Marketing Ethics 135

Martech

OCTOBER 18, 2024

Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience. Live Event Ads : There are two different types of ads specifically designed to promote live events on a company page.

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User-Generated Thought Leadership Promotion Analytics 139

Marketing Insider Group

APRIL 22, 2025

However, you still have to put thought into your marketing strategy to grab your audiences attention. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. That way, donors can publicize their support and promote your organization amongst their families and friends.

Product 91

Product Promotion Health Marketing Strategy 91

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert.

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Manufacturing Whitepaper Marketers Marketing 124

Sprout Social

JULY 24, 2024

Metrics such as Net Promoter Scoreâ (NPS) and customer satisfaction score (CSAT) help you measure the customer experience. Net Promoter Scoreâ (NPS) Net Promoter Scoreâ or NPS tracks how likely people are to recommend your business to others. It’s a good indicator of how engaged they are with your content.

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Customer Customer loyalty Analytics Promotion 117

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

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Content Marketing Customer loyalty Education Marketers 136

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

Martech

JULY 26, 2024

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

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Market Research Content Marketing Analytics SEO 129

Martech

DECEMBER 6, 2024

Dig deeper: The new frontier of visual content: A marketers guide to AI Creating social media posts Now that you have a finished blog post and an image for the blog post, its time to promote it on social media. This partnership will improve every step of content creation, from research to social promotion.

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Transform Analytics User-Generated Education 130

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

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Content Marketing Marketers Marketing User-Generated 129

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. To identify patterns and correlations that will significantly impact your SEO strategy and content marketing efforts. Don’t forget to promote your research. Share via social media and email marketing.

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Whitepaper SEO Transform Health 112

SmartBrief - Marketing

NOVEMBER 13, 2024

This can be helpful for further promotion opportunities. Many companies that are active with content marketing will readily accept quality help. When you create a piece of content like that, you’ll have to promote it first. Relationship building. All of these are important benefits for any B2B organization.

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SEO Promotion Branding Advertisers 117

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Now, of course, you can’t get original content on your favorite streaming platform — that would be cool though, right? Are consumers content with your content?

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Gen Z Millennials Entertainment User-Generated 141

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

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Thought Leadership Copywriting SEO Marketers 117