Marketing Insider Group

NOVEMBER 2, 2020

But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is Content Marketing? Quick Takeaways.

Content Marketing 145

Content Marketing User-Generated Marketers Marketing 145

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.

Content Marketing 112

Content Marketing CRM Analytics Marketers 112

Orbit Media Studios

JUNE 29, 2022

As a content marketer you have lots of options for formats, from gated guides to research reports, from infographics to interviews. Roundups are among the most effective, but least popular formats for content. The idea of collaborative content is great. It’s a little roundup of roundups from our own content program.

Content Marketing 145

Content Marketing SEO Marketers Marketing 145

Martech

MAY 18, 2023

So, how can you ensure your content marketing makes the right impact? Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Key takeaways: Promoting customer engagement is a better long-term content marketing strategy but requires patience and consistency.

Content Marketing 129

Content Marketing Health Inbound Marketing Marketers 129

Marketing Insider Group

NOVEMBER 9, 2016

Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs.

SEO 111

SEO Content Marketing Marketers Marketing 111

Content Marketing Institute

NOVEMBER 19, 2019

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it.

Search Marketers 95

Search Marketers Marketers Marketing Content Marketing 95

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketers Marketing Energy 114

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals.

Content Marketing 109

Content Marketing User-Generated Customer Journey Marketers 109

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Search Engine Land

OCTOBER 24, 2023

Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. Enter AI-driven tools that can suggest content ideas based on current trends, search patterns and competitor analysis.

Content Marketing 119

Content Marketing User-Generated Marketers Marketing 119

Search Engine Land

DECEMBER 19, 2022

Not only that, is your business on Facebook and using a content marketing strategy? You need to publish the right type of content at the right time. Let’s look at how to set up your Facebook content marketing. How Facebook can contribute to your brand’s overarching content marketing strategy.

Content Marketing 103

Content Marketing Marketers Marketing Health 103

Search Engine Land

NOVEMBER 7, 2022

SEO and content marketing go together so well. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. .

SEO 103

SEO Content Marketing Marketers Marketing 103

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Search has evolved and is about experience and relevancy.

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Search Engine Land

MARCH 20, 2023

PreFound Relaunches, Tries To Rise Above Social Search Din 2007: Rebranding itself somewhat as a “community” search engine, PreFound, like others, was trying to build a human-edited layer on top of general (in this case Google) search results.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Search Engine Land

DECEMBER 12, 2022

The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts. That means there’s a good chance your audience is using LinkedIn, and you could reach them and nurture them with solid content marketing. Think again.

Content Marketing 97

Content Marketing Marketers Marketing Real Estate 97

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Search Marketers 82

Search Marketers Law Marketers Marketing 82

Duct Tape Marketing

AUGUST 15, 2014

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! The Future of Mobile Search Marketing.

Search Marketers 78

Search Marketers Manufacturing Marketers Marketing 78

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. That means, yes – personas really do matter in content marketing. How does it work?

Content Marketing 91

Content Marketing B2C Marketers Marketing 91

Search Engine Land

MARCH 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose.

Content Marketing 90

Content Marketing Marketers Marketing Branding 90

Marketing Insider Group

AUGUST 29, 2016

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential.

Marketing Strategy 75

Marketing Strategy Content Marketing SEO Marketers 75

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. You need to create content from a place of anticipating and fulfilling user needs.

Content Marketing 101

Content Marketing SEO Marketers Marketing 101

Search Engine Land

NOVEMBER 21, 2022

With just a few strategic pieces in place, content marketing can work outrageously well. They also get 55% more website visitors and 434% more pages indexed in search engines. Content marketing strategy is notoriously complex for the uninitiated. That’s what a content marketing agency is for.

Content Marketing 91

Content Marketing Marketers Marketing Marketing Ethics 91

Martech

JANUARY 23, 2025

They deserve the wreckage for being such lazy SEOs and content marketers! They deserve the wreckage for being such lazy SEOs and content marketers! So about that massive drop to the HubSpot blog… just look what they've been publishing.

SEO 111

SEO Health Content Marketing Management 111

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Neither does Meta or any other big tech search or social platform.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

JULY 26, 2024

Blogging builds brand loyalty One fast track to brand loyalty may, surprisingly, be content marketing. A study out of Vietnam found that relatable digital content marketing increased perceived brand loyalty among customers. Get the newsletter search marketers rely on. Business email address Sign me up!

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Search Engine Land

MARCH 13, 2023

You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads. Overall, creating content is your best bet for increasing traffic – ranking in organic search brings in 1,000% more traffic than organic social media.)

Content Marketing 91

Content Marketing Marketers Marketing Shipping 91

Search Engine Land

NOVEMBER 14, 2022

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. Content marketing is all about magnetizing ideal customers to your brand. What are some other reasons content marketing is important?

Content Marketing 90

Content Marketing Real Estate Traditional Marketing Marketers 90

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. These prompts can inspire and generate ideas for limitless content marketing concepts. Get the daily newsletter search marketers rely on.

Content Marketing 91

Content Marketing Finance Marketers Marketing 91

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Source: Fractl.

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Marketing Insider Group

AUGUST 15, 2016

While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. A […].

Marketing Strategy 75

Marketing Strategy SEO Content Marketing Marketers 75

Martech

DECEMBER 10, 2024

With generative search engines increasingly pulling responses from brand-owned content, marketers who adapt their strategies to GEO can: Increase visibility in generative search results. Instead of leaving critical brand moments to chance, GEO ensures that AI systems represent your brand accurately and authentically.

Transform 132

Transform Whitepaper User-Generated CMO 132

Search Engine Land

JULY 11, 2024

To identify patterns and correlations that will significantly impact your SEO strategy and content marketing efforts. With clean and abundant data on hand, analyze everything to uncover trends, patterns, preferences and new content opportunities. Without intelligent analysis and insight, data means nothing.

Whitepaper 112

Whitepaper SEO Transform Health 112

Search Engine Land

SEPTEMBER 6, 2024

Integrating SEO with other digital marketing efforts amplifies your results in the SERPs. Email, content marketing , social media and PPC ads can all work in tandem with your SEO efforts to create a comprehensive strategy that maximizes your online presence. Get the newsletter search marketers rely on. Processing.

Branding 104

Branding Customer loyalty SEO PR 104

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers). Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93