Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Content marketing is a long-term strategy.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Marketing Insider Group

OCTOBER 18, 2021

But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. Get serious about your blog.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing?

Content Marketing 140

Content Marketing Manufacturing Marketers Marketing 140

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool. 8 Ways Case Studies Fit into Your Content Marketing Strategy.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Calvyn Lee Blog

DECEMBER 3, 2023

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B?

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Adobe Experience Cloud Blog

MARCH 23, 2017

Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. How Does Google Rank Videos?

SEO 134

SEO Thought Leadership User-Generated Video Marketing 134

Marketing Insider Group

JANUARY 19, 2017

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level.

Content Marketing 108

Content Marketing Marketers Marketing SEO 108

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

Content Marketing 111

Content Marketing Analytics Marketers Marketing 111

Neil Patel

APRIL 13, 2021

When you think of SEO, you probably think of Google. For example, if you do Bing SEO , you can reach an audience you can’t reach on Google. Today, I want to talk about YouTube, and more specifically, YouTube SEO. It’s similar to Google’s video search results. Find Video Keywords to Improve YouTube SEO.

SEO 145

SEO User-Generated Food Analytics 145

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketers Marketing Energy 114

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Hubspot Marketing

NOVEMBER 6, 2024

Content Marketing Lead Generation 5. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video. That's why I think content marketing remains one of the most effective and recognizable ideas for lead generation strategies.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

Buffer Marketing

FEBRUARY 18, 2025

You'll learn about platform algorithms and content marketing tactics directly from industry leaders. What to expect: Sessions on content marketing, platform algorithms, and engagement strategies to drive conversions. What to expect: Keynotes and panels covering TikTok strategies, SEO, and social media trends.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Scoop.it!

JULY 26, 2022

Content is the foundational pillar of digital marketing, as it will define the success of all your marketing campaigns, on all customer touchpoints. Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The post Content Marketing-driven Lead Generation Ideas appeared first on Scoop.it

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Digital Marketer

NOVEMBER 2, 2023

Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. It’s in combining these two marketing channels.

SEO 103

SEO User-Generated Video Marketing CRM 103

Backlinko

JUNE 25, 2024

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Content marketing and organic social media remain a priority for B2B businesses.

SEO 77

SEO Telemarketing Direct Mail Marketing Mix 77

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing?

Content Marketing 98

Content Marketing Manufacturing Marketers Marketing 98

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Catherine Giese, SEO associate, Fundera. cathrinegiese Click To Tweet.

Content Marketing 106

Content Marketing Thought Leadership Real Estate Copywriting 106

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 127

SEO Analytics User-Generated Price 127

Marketing Insider Group

MAY 22, 2023

What are the best YouTube marketing practices that content creators need to know? What are common content creation mistakes made by content marketers? Develop a content marketing strategy that includes blog posts, social media posts, and email newsletters. SEO Video Source: Popupsmart 44.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 94

Content Marketing Marketers Marketing Thought Leadership 94

Adobe Experience Cloud Blog

JANUARY 14, 2019

In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy.

User-Generated 134

User-Generated SEO Thought Leadership Content Marketing 134

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Content Marketing. Email marketing is ideal for nurturing leads and keeping customers engaged.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Adobe Experience Cloud Blog

OCTOBER 20, 2014

The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

B2C 134

B2C Thought Leadership Marketers Marketing 134

Digital Marketer

FEBRUARY 3, 2023

It may make or break your whole video marketing strategy performance. One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.

SEO 84

SEO Analytics Video Marketing Digital Marketing 84

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. There’s not enough budget to invest in video. Every year sees new trends and priorities for SEOs, and 2022 was no exception. It happens.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Understand the search intent behind these keywords to create content that aligns with user expectations.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Digital Marketer

JULY 1, 2022

What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). But, what does it take to be successful in content marketing? You’re in a good place.

Content Marketing 77

Content Marketing Marketers Marketing Analytics 77

Marketing Insider Group

MAY 17, 2023

Key Takeaways: Imitating proven winners is a faster way to succeed at marketing than trying to reinvent the wheel. The top digital marketing examples with a high return on investment include content marketing, SEO, email marketing, and organic social media activity. The company doesn’t simply push products.

Digital Marketing 27

Digital Marketing Affiliate Marketing Marketers Marketing 27

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. Smart brands should diversify their video efforts, including short-form video.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Neil Patel

OCTOBER 12, 2020

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects: What are the building blocks of a successful content marketing strategy ? How frequently should you be publishing content? SEMrush SEO Toolkit Course.

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145