Social Media Examiner

JULY 11, 2024

In this article, we’ll explore developing a video content strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Marketing Marketers 145

SMA Marketing

JANUARY 16, 2025

When building a strong online presence, you may hear terms like “social amplification” and “social media marketing.” Social amplification is about getting more people to see and share content that’s already made. Social media marketing is about making new content.

Social Media Marketing 52

Social Media Marketing Marketing Marketers Content Marketing 52

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 139

Social Media Marketing Marketing Marketers Education 139

Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload. 

Social Media Marketing 120

Social Media Marketing Product Marketing Marketers 120

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Not much time on your hands? So, how’s it going so far?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 130

Social Media Marketing CMO Finance Health 130

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Practical eCommerce - Marketing

AUGUST 18, 2024

Social media ideas can morph into long form articles that spawn new social media ideas. The post Flywheels Ease Content, Social Media Marketing appeared first on Practical Ecommerce. It's a time-saving flywheel.

Social Media Marketing 105

Social Media Marketing eCommerce Marketing Marketers 105

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here. You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Marketing Insider Group

AUGUST 27, 2024

Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. This content should address common questions and challenges your audience faces.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Aspiration Marketing

APRIL 20, 2022

Remember the days before social media? When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. Today, 72% of the population uses social media--and there are more platforms to choose from. How things have changed!

Marketing Strategy 264

Marketing Strategy Content Marketing Marketing Marketers 264

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 125

User-Generated Social Media Marketing Marketing Marketers 125

Hubspot Marketing

FEBRUARY 27, 2023

If anything, King is saying that brands can position themselves for better brand visibility on the platform if they focus on thought leadership — delegating designated content marketers or journalists to post about buzzing conversations and news.

Social Media Marketing 134

Social Media Marketing Thought Leadership Marketing Marketers 134

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 83

B2C Social Media Marketing User-Generated Entertainment 83

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 121

Content Marketing Marketing Marketers Food 121

Martech

FEBRUARY 23, 2024

Companies should empower social media marketers to browse prospects’ social profiles at target accounts, akin to how sales reps prospect. But as the market continues to get saturated with more and more content, relevance and timeliness have never been more important than they are right now.

Content Marketing 128

Content Marketing CMO Social Media Marketing Marketing 128

Kuno Creative

AUGUST 23, 2022

To B2B social or not to B2B social? That’s been an ongoing question since the dawn of social media. Most companies today would agree that social media is a necessary component of their marketing program.

Social Media Marketing 124

Social Media Marketing B2C Marketing Marketers 124

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Source: Pinterest Read 23 Pinterest Demographics for Social Media Marketers for more on determining your target audience. Try it free today.

Gen Z 109

Gen Z Affiliate Marketing Fashion Social Media Marketing 109

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Social Media Examiner

OCTOBER 5, 2023

In this article, you’ll discover how to use AI tools to enhance your content marketing workflows. Why Should Content Marketers Pay Attention to AI? In a rapidly evolving digital landscape, the role of content marketing has never been more critical.

Content Marketing 145

Content Marketing Marketing Marketers Social Media Marketing 145

Social Media Examiner

NOVEMBER 30, 2023

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why is Content Marketing Strategy so Important?

Marketing Strategy 145

Marketing Strategy Content Marketing Marketing Marketers 145

Businesses Grow

SEPTEMBER 30, 2024

And I’d like you to consider this alternative thinking as a possible competitive advantage … Marketing lemmings The biggest problem with marketing, and especially social media marketing, is that “best practices” are so well known and so easily absorbed. And I was a big rule-follower.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Education 112

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Scoop.it!

FEBRUARY 9, 2023

The possible applications of AI in content marketing are seemingly endless if you factor in the ever-advancing technology and the application of machine learning, but all of this does pose some serious questions and challenges as well. What is artificial intelligence in content marketing? How can content marketers use AI?

Content Marketing 116

Content Marketing Law User-Generated Marketing 116

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. If you also have a blog, it might be smart to leverage content marketing tools and repurpose long-form content into smaller social media posts.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Content Marketing 129

Content Marketing Whitepaper Marketing Marketers 129

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. What does email marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. Social Media Marketing Checklist Image Source 1.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. To find out, we need to do a content marketing audit. It’s a fundamental marketing question. Some content strategies focus on social media.

SEO 145

SEO Content Marketing Analytics Promotion 145

Martech

JANUARY 16, 2025

It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. Stella , an AI marketing platform, launched with features to automate social media marketing and customer engagement. launched an AI-powered solution for TikTok Messaging Ads.

Non-Profit 110

Non-Profit Direct Mail eCommerce User-Generated 110

Jeff Bullas

DECEMBER 13, 2022

Fatal mistake #03: Lack of content marketing strategy. It is hard to find a SaaS company that does not do content marketing in some shape or form. But the mistake that an overwhelmingly large majority of SaaS companies make while doing content marketing is that… they just do it. Is it leads? This is okay.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 135

Content Marketing User-Generated Analytics Marketing 135

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 98

Content Marketing Key Performance Indicator Marketing Marketers 98