Martech

DECEMBER 9, 2024

By focusing on engaging product videos, leveraging user-generated content, and running holiday-themed campaigns, we can create a strong video marketing strategy. These efforts will enhance customer engagement, build trust, and drive sales during the holiday season. Now its your turn to give MarTechBot a try.

User-Generated 108

User-Generated Retail Video Marketing Management 108

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing?

Content Marketing 98

Content Marketing Manufacturing Marketing Marketers 98

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Neil Patel

OCTOBER 12, 2020

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects: What are the building blocks of a successful content marketing strategy ? How frequently should you be publishing content? So, what will you learn?

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketing 145

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Understand the search intent behind these keywords to create content that aligns with user expectations.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

Brand Management 105

Brand Management User-Generated Marketing Marketers 105

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

MAY 14, 2019

Cause marketing is a type of corporate social responsibility that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Content Marketing. Interviews.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

B2C 59

B2C Content Marketing CRM Marketing 59

OnDemand CMO

JANUARY 20, 2023

In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business.

Market Trends 52

Market Trends Content Marketing Customer loyalty CMO 52

Neil Patel

JANUARY 28, 2021

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. Video Optimization. How Much Does Vimeo Cost?

Marketing 129

Marketing Marketers Analytics Video Marketing 129

Digital Marketer

JULY 11, 2023

Here are a few key elements of viral videos: They tell a story They aren’t promotional They connect with the emotions of your audience They are relevant They make people laugh How to Create Viral Short Videos for Social Media Step by Step Follow these simple techniques to create short-form videos that generate more views in a shorter period.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Martech

MAY 26, 2022

Hootsuite brand customers will be able to schedule and publish TikTok content within the Hootsuite platform. This will allow marketers to manage TikTok alongside efforts on all other social media platforms in one place. Read next: Ultimate guide to social media marketing. Processing.Please wait.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Education 112

Rock Content

MAY 5, 2020

Here, you’ll see each of the most effective types of Digital Marketing, their benefits and objectives, along with when and how to use each one of them. Content Marketing. If your brand gives it to them through high-quality and useful content, you will gain their confidence. And Content Marketing is all about that.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 101

Marketing Insider Group

MAY 27, 2020

Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. SEM (search engine marketing) and PPC (pay per click). Email marketing. Social media marketing. Video marketing. Source: [link].

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

JULY 1, 2021

We’ll show you two ways to find the best types of content that will grow your business: the first is based on data from the Sprout Social Index™, Edition XVII: Accelerate , provided by marketers on their most valuable content types; the second uses social analytics to analyze your social data.

Transform 145

Transform Food User-Generated Branding 145

Digital Marketer

NOVEMBER 17, 2022

5 Effective Digital Marketing Strategies. Let us look at some proven and effective digital marketing strategies that can help you in planning an efficient digital marketing campaign. Content Marketing. To begin, keep one thing in mind, content should not be an afterthought! Most Effective Content Types.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

SMA Marketing

MARCH 16, 2023

A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. There are two ways to include written and video content together in a blog post. 50% of users are more focused on content with images.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Hubspot Marketing

MAY 9, 2019

Content Marketing Courses. Content Marketing Certification by HubSpot Academy. Power your business with remarkable content. This course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Buffer Marketing

JANUARY 30, 2025

Conversion rate: Are social media visitors taking action (buying, subscribing, signing up)? Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. Tracking these numbers helps you tweak your strategy based on real data, not guesswork.

User-Generated 90

User-Generated Education Analytics Thought Leadership 90

Adobe Experience Cloud Blog

OCTOBER 2, 2015

DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. Vidyard’s Space Camp – October 6 th – 7 th – San Francisco, CA | How to build a strong video marketing program and incorporate it into your overall marketing strategy. Social Media Marketing World – April 17 th - 19 th – San Diego, CA.

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. If this data has you worried that you're publishing videos on the wrong platforms, take a breath.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

SMA Marketing

APRIL 13, 2023

Internet marketing is not only an effective and cost-efficient form of promotion but also a great way for businesses to elevate the customer experience through personalization. 10 Types of Internet Marketing Internet marketing incorporates content marketing strategies and search engine marketing strategies.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

Martech

JUNE 3, 2022

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others. Fees: $3195.

Digital Marketing 111

Digital Marketing Analytics Marketing Marketers 111

Rock Content

NOVEMBER 16, 2015

That’s especially true for content managers, who are constantly trying to stay abreast of the latest trends in social media marketing—not to mention a variety of other categories. Videos can provide quick tutorials on how to use new social platforms in a more engaging way than just about any other medium.

Social Media Marketing 105

Social Media Marketing Video Marketing Management Content Marketing 105

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Sachs Marketing Group

DECEMBER 1, 2023

PPC can also be used to test different marketing messages and strategies, providing valuable insights that can be applied to other areas of your marketing efforts. As social media algorithms evolve, staying updated and being willing to adapt your strategy is crucial. Remember, content marketing is a long-term strategy.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Hubspot Marketing

JUNE 24, 2022

Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Video views. Social media. Content marketing. Measuring your marketing performance is essential to stay aligned with those goals.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

OCTOBER 2, 2024

Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. Who’s running my retirement plan?’” However, the brand’s focus on long-term investing and planning does help it stand out in the fintech sector.

Branding 71

Branding Millennials Finance CMO 71

Buffer Marketing

JUNE 9, 2023

How we assessed experience Here are the four application questions we had to assess experience level: Please select all areas you have marketing experience with: (You are not required to have skills in each of these areas, this is just an assessment.)

Social Media Marketing 113

Social Media Marketing Management Place Communications 113

Digital Marketer

OCTOBER 9, 2023

Embrace Video Marketing: Captivate Your Audience Video is the dominant medium across platforms like TikTok, Instagram Reels, webinars, and live streams. It’s essential to engage your audience effectively through video: Actionable Step: Invest in video content creation and distribution.

Customer Journey 98

Customer Journey CRM Marketing Marketers 98