Martech
SEPTEMBER 16, 2022
And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?
Marketing Insider Group
APRIL 17, 2023
Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Count me in that group. People like to be recognized and appreciated.
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Marketing Insider Group
JULY 27, 2015
Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.
Content Marketing Institute
JANUARY 17, 2019
Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Eric Quanstrom, chief marketing officer, CIENCE. Click To Tweet.
Backlinko
MAY 21, 2024
We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership.
Hubspot Marketing
DECEMBER 18, 2024
Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. This always reveals issues our content doesnt answer thoroughly.
Martech
APRIL 24, 2024
The content hub idea is not new “HubSpot was one of the early pioneers of content marketing through the concept of ‘inbound,'” he said. ” That led to the launch of CMS Hub — but content marketing kept evolving. ” CMS remains part of Content Hub.
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