Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant. Identifying and Recruiting Your Top Online Influencers.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding beyond borders. Image via Pixabay.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Repurpose content.

PR 121

PR Whitepaper Content Marketing eBook 121

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Content Marketing 111

Content Marketing Real Estate Marketers Marketing 111

Scoop.it!

APRIL 12, 2022

Whether you’re running a business, growing your career, or raising awareness about your industry, creating and sharing content is one of the most effective ways to get yourself noticed. This is where a content marketing strategy comes in handy. How content marketing can help your personal branding.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Rock Content

OCTOBER 27, 2015

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. How content will support your bottom line can take many different shapes.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Adobe CMO.com.

Content Marketing 112

Content Marketing Branding Fashion Food 112

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. What Is Content Marketing?

Content Marketing 95

Content Marketing Marketers Marketing B2C 95

Content Marketing Institute

DECEMBER 26, 2017

Here’s the deal, if you segment your list and commit to creating content for the other half of your target market, both Becky and I will write one article to kick-start your content engine. (Oh, aweb44 How about customizing some of that creatively snarky content for women? Content Marketing Agencies Everywhere.

Content Marketing 110

Content Marketing Transform Marketers Marketing 110

Marketing Insider Group

DECEMBER 2, 2014

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. A landing page with content on it is not content marketing.

Content Marketing 111

Content Marketing Thought Leadership Marketers Marketing 111

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Take target market identification, for instance.

New Technology 114

New Technology Target Market Management Branding 114

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Product 111

Product Content Marketing Marketers Marketing 111

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO 107

SEO Branding User-Generated PR 107

Rock Content

MAY 6, 2020

A summary of the article: Three scenarios What is Strategy The Strategy Kernel Marketing Strategy Kernel Content Marketing Strategy Kernel Back to the Three Scenarios A dual-speed model. Let’s start with 3 typical marketing scenarios. Emma is a marketing director for a B2B industrial company. Three Scenarios.

Content Marketing 96

Content Marketing Marketers Marketing CMO 96

Scoop.it!

JULY 27, 2023

By setting up a healthcare content marketing plan for your organization. As an integral player in the sales funnel, content marketing can help you educate, engage, and convert your prospects and patients. First and foremost, avoiding content marketing prevents your brand from meeting your audience where they are.

Education 98

Education Content Marketing Health Affiliate Marketing 98

OnDemand CMO

NOVEMBER 15, 2022

While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks , and how can they enhance your content marketing? The more you can lean into a specific niche, the easier it will be to attract a target market. . Release Books Serially.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Lead scoring involves assigning points based on various demographic, firmographic and behavioral factors.

Direct Mail 111

Direct Mail Gen Z Whitepaper Customer 111

Martech

DECEMBER 6, 2024

Here are some sample queries that might help: What information would help a marketer understand how to enhance their marketing using AI and marketing analytics? What information would help my target marketer do her job? What research studies about AI and marketing analytics would support the average B2B marketer?

Transform 126

Transform Analytics User-Generated Education 126

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketers Marketing 71

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. Some brands might want to focus on their target audience, and some may want to use a wide array of tactics. This article discusses how B2B content marketers can build an effective strategy. Conclusion.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketers 66

Hubspot Marketing

SEPTEMBER 6, 2024

By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns. The more personalized the recommendations or marketing campaigns are, the more likely you’ll gain a conversion or a sale.

eCommerce 99

eCommerce Price Transform CRM 99

OnPassive Marketing

APRIL 8, 2022

In the current digital world, content marketing is important not only because it works to build trust, generate leads, and cultivate customer loyalty, but also because it has become the new normal from the perspective of the consumer. Across all e-commerce sales, mobile commerce accounts for 73 per cent of the market share.

Content Marketing 57

Content Marketing User-Generated Customer loyalty Marketers 57

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Content Marketing Strategy. Source: SuperOffice.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Marketing Insider Group

NOVEMBER 10, 2020

This will take some time and effort, but the more data and intelligence you can gather about your audience, the more accurately you’ll be able to segment your audience and target your marketing messages later. Audience Segmentation and Targeting in Content Marketing. The Importance of Audience Segmentation.

CRM 145

CRM Analytics Communications Content Marketing 145

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Your target market is millennial and Gen Z women.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

TechWyse

JANUARY 18, 2022

12 Ways to Use Content Marketing to Build Brand Awareness. Looking to up your content marketing strategy and build better brand awareness? Content marketing continues to prove its value in driving traffic to your website, but it also has its merit in building brand awareness and generating more visibility.

Content Marketing 59

Content Marketing User-Generated Marketers Marketing 59

Welcome Software

JANUARY 22, 2025

One of the main challenges for us content marketers is the c o n s t a n t need to churn out fresh, vibey, new content on a regular basis. Which is exactly why we love content repurposing. Repurposing existing content is efficient, in respect to cost and our precious, precious time.

Transform 52

Transform User-Generated Target Market Content Marketing 52

Marketing Insider Group

MARCH 30, 2021

It will show you how to get from the initial product development stage to launching, marketing, selling, and building customer loyalty. Here are the essential stages of product marketing: Identify your target market, and develop your buyer personas. Pair with Content Marketing. Avoid common pitfalls.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Hubspot Marketing

MAY 16, 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. Read on to add some tools to your content marketing arsenal.

Marketers 145

Marketers Marketing User-Generated Fashion 145

Kuno Creative

DECEMBER 29, 2022

Just a few years ago, you could put the majority of your budget toward content marketing and see record-breaking results.

Digital Marketing 98

Digital Marketing Marketers Marketing Target Market 98