Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Interactive Content Stands Out. Source: Statista.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 110

Transform Digital Marketing Content Marketing Marketing 110

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding into new industries. Image via Pixabay.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 94

Transform Digital Marketing Content Marketing Marketing 94

Marketing Insider Group

APRIL 21, 2021

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Format: Determine what format best supports the content and its objectives—whether that be an SEO-friendly blog or gated whitepaper, eBook, or Guide that can help drive downloads and leads.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. Let’s Talk

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Whitepaper Manufacturing Thought Leadership Transform 52

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform 85

Transform Marketing Marketers Gen Z 85

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

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Content Marketing Finance Marketing Marketers 134

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Learn what it takes to make content marketing work. Identify where your content strategy got off track. Rebuild customer trust with better content. But what if your content marketing just isn’t working?

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 76

Customer Transform Energy Health 76

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. And content is key to this shift. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. First, content marketing is still in its infancy.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Marketing Insider Group

MARCH 24, 2021

In essence, you’re putting your customers to work on your content team without paying them a dime in return. More importantly, just like with employee-generated content, it transforms casual browsers into true believers. Don’t the words “case study” just conjure up a picture of a yawnfest?

Branding 145

Branding Transform Whitepaper User-Generated 145

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. Video Video will be THE content marketing channel of 2023.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

APRIL 20, 2020

A blog writing service can turn your subject matter expertise into expertly written content. Content Marketing Is a Must for Today’s Businesses. Content marketing – of which blogs are a huge component – is one of the most effective lead generation strategies in the marketing world.

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Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

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Content Marketing Whitepaper Marketing Marketers 111

Adobe Experience Cloud Blog

JANUARY 15, 2014

Just because someone downloaded a whitepaper doesn’t mean he or she wants to talk to a sales rep. Instead of finding customers through mass advertising and email blasts, marketers must now focus on being found, and learn to build enduring relationships with buyers. This massive shift has sparked a huge transformation in marketing.

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Transform Whitepaper Thought Leadership Education 134

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Demonstrate how video content dovetails with your current marketing. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc.

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Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Real Estate 84

Real Estate Content Marketing Whitepaper Transform 84

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Adobe Experience Cloud Blog

APRIL 20, 2017

Interactive content is an experience where individuals can participate with the information they’re consuming, creating an immediate two-way dialogue. It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Some lead forms are neither enticing nor effective.

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Whitepaper Thought Leadership Transform eBook 134

Neil Patel

OCTOBER 1, 2021

This can ensure you are on the right track, while also giving you ideas on how to improve your content over the current offerings. For example, Content Marketing Institute’s Joe Pulizzi hosts a podcast, then turns the transcript into a detailed blog post. Build a Resource for Social Media Content.

Transform 135

Transform Whitepaper Digital Marketing User-Generated 135

Neil Patel

JANUARY 27, 2021

There are a few trends that will drive content marketing in 2021 and beyond. Convert is all about turning those website visitors into leads by gathering content information. You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. The second stage is Convert.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. Use this new form of personalization in your marketing.

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Whitepaper Transform Thought Leadership B2C 91

Digital Marketer

JANUARY 4, 2024

What if I told you that your content marketing strategy is only half as effective without using graphic design? Every marketer knows that we live in a digitally dominant era where content is king, but what is missed is that it’s the visual elements that truly command attention, and get the coveted click.

Content Marketing 96

Content Marketing Transform Non-Profit Marketing 96

Marketing Insider Group

JULY 21, 2020

Marketers glommed onto it, plotting their future strategy on its gospel truth. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Social listening will become even more important, as will user-generated content. And much more.

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Millennials Whitepaper Transform Gen Z 277

Rock Content

JUNE 30, 2020

In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? How’s the interactive content scenario? How to generate revenue with interactive content? Content Marketing: where do we stand? How’s the interactive content scenario?

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Whitepaper eBook Transform User-Generated 106

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Content Marketing Institute

SEPTEMBER 25, 2018

HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Is Your Social Content Picture-Perfect or Merely Taking Stock? Data visualization is best paired with original research and as a lead-in to a lead magnet like an e-book or white paper.

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Whitepaper Transform Fashion Social Media Marketing 111

Marketing Insider Group

AUGUST 3, 2015

This sea change in how customers buy is why sales and marketing is going through a dramatic, wrenching transformation. As marketing continues to evolve, the most successful marketers are keenly aware that the core restraints of marketing have shifted from space to attention. So how do you get a handle on it?

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Whitepaper Transform Education eBook 110

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. How Financial Services Companies Build Relationships Through Content.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

AUGUST 30, 2021

When you understand what content marketing really is , you know that means sticking to a publishing schedule. That’s why an actionable content calendar can transform the way you’re able to develop, find, and publish content consistently. Ready to change your entire content marketing experience?

Transform 145

Transform User-Generated Logistics SEO 145

Search Engine Land

JUNE 26, 2024

High-performing content is a simple, low-hanging fruit to start your repurposing journey, as it has already proven its value to your audience. For instance, a detailed white paper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the white paper’s reach.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Marketing Insider Group

OCTOBER 25, 2021

Permission to post content on social media and elsewhere about your company’s culture, products, and services. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Strategic Marketing Transformation.

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Market Trends Gen Z Millennials Transform 145