Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Tailwind Purpose: Content circulation and traffic generation on Pinterest. Processing. See terms.

Content Marketing 102

Content Marketing User-Generated CRM Social Media Marketing 102

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Scoop.it!

MARCH 6, 2025

Leveraging user-generated content is a proven tactic to generate awareness about your brand and generate traction online. Its the users of your products or services sharing their experiences and convincing others to take your solutions for a spin. However, not all user-generated content is legitimate.

User-Generated 59

User-Generated Branding Product Promotion 59

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. text generators change the rules of engagement.

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy. For research, I prefer Perplexity.AI

Transform 136

Transform Copywriting User-Generated Marketing 136

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

Transform 131

Transform User-Generated SEO Law 131

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Transform 137

Transform Search Marketers User-Generated SEO 137

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries.

Transform 133

Transform Whitepaper User-Generated CMO 133

Martech

SEPTEMBER 11, 2024

We now can generate more content than ever before, but should we? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.

eBook 132

eBook User-Generated Content Marketing Customer 132

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide. The United States has the most LinkedIn users at over 180 million. billion by 2027.

User-Generated 137

User-Generated Thought Leadership Promotion Analytics 137

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Whitepaper 117

Whitepaper User-Generated eBook Analytics 117

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Help me come up with content ideas for a Did You Know?

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Tiecas

AUGUST 14, 2024

AI for industrial website design is garnering attention in the manufacturing sector. While it’s a relatively new area, it certainly merits exploration. As a seasoned expert in industrial website design for manufacturers, I’ve found that AI is an invaluable tool that enhances our capabilities.

Manufacturing 52

Manufacturing User-Generated Content Marketing Marketing 52

Welcome Software

JANUARY 17, 2025

By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness.

Content Marketing 52

Content Marketing Transform Marketing Marketers 52

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Don’t despair.

SEO 107

SEO Branding User-Generated PR 107

Buffer Marketing

JULY 18, 2024

Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  It also generates an on-page SEO report that includes the web page's: Title Meta description Word count Headers Hreflang tags Canonicals OG tags This makes analyzing any page much easier and faster.

SEO 119

SEO User-Generated Analytics Price 119

Hubspot Marketing

JULY 22, 2024

While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. In this article, we’ll explore the insights we already have about writing for generative AI and raise questions we still need answered. It just means you need to make sure the content is beneficial to readers.

User-Generated 126

User-Generated SEO Content Marketing Place 126

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Linking to related content improves the user experience and helps search engines crawl your site.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 121

Transform User-Generated SEO Branding 121

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 126

User-Generated Social Media Marketing Marketing Marketers 126

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

JULY 22, 2024

Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Hubspot Marketing

SEPTEMBER 24, 2024

Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. Some content benefits massively from its input, and some content just needs entirely the human touch. The same goes for creating content. 86% of marketers agree this is what works.

User-Generated 109

User-Generated Price Marketing Marketers 109

Hubspot Marketing

NOVEMBER 20, 2024

AI content can help expedite this process, with 83% of marketers saying AI helps them create significantly more content than they could without. Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips].

User-Generated 138

User-Generated Thought Leadership Branding Management 138

Hubspot Marketing

AUGUST 1, 2024

Artificial intelligence typically runs off information fed from its users and the internet — and, let’s be real, there’s a lot of bad content out there. AI-created content is inherently derivative — based on things that already exist. As great as AI sounds for media planning, it still has drawbacks. Complete campaign research.

User-Generated 132

User-Generated CRM Management Advertisers 132

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market. with your leads. Optimize lead forms.

B2C 129

B2C Millennials Customer Journey User-Generated 129

Marketing Insider Group

AUGUST 27, 2024

Website Optimization A digital marketing strategy starts with website optimization. Your website must be user-friendly and mobile-responsive, ensuring a smooth experience for visitors on any device. Content Marketing Content marketing is another vital strategy.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Marketing Insider Group

JANUARY 6, 2025

Fresh, relevant content consistently improves SEO performance and draws in users looking for answers. Search engines prioritize websites offering consistent and useful content. User intent plays a big role here. Tailoring content to match these needs improves both engagement and retention.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Paid plans start at $15/month.

Price 118

Price Thought Leadership Transform User-Generated 118

Marketing Insider Group

AUGUST 12, 2024

Capitalize on User-Generated Content Incorporating user-generated content (UGC) can also enhance your blog’s appeal. UGC, like customer testimonials or social media photos, adds authenticity to the content that simply isn’t present with stock photos and overly-produced images.

User-Generated 126

User-Generated Product Branding Place 126

Search Engine Land

AUGUST 12, 2024

Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users. This comprehensive guide will walk you through the essential steps to achieve this balance, ensuring your content ranks well and provides genuine value to your audience.

SEO 115

SEO User-Generated Place Market Research 115

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. Want to drive traffic to a new product page?

Branding 128

Branding SEO User-Generated Price 128

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Martech

MARCH 10, 2025

The combination of shorter attention spans and information overload is reshaping how audiences interact with content online, leading to a preference for quick, engaging formats and a reliance on algorithms for content discovery. This diversity allows marketers to engage users in ways that resonate with their preferences.

User-Generated 116

User-Generated Marketing Marketers Analytics 116

Martech

JULY 25, 2024

It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. Additionally, it provides actionable audience insights for content strategy development. AnyAI , a new video platform, lets users create high-quality videos from text input.

B2C 108

B2C Energy User-Generated Retail 108

Hubspot Marketing

NOVEMBER 7, 2024

Since our product was built around inbound marketing, we focused on channels like content marketing and SEO, which attracted our target audience while simultaneously (and conveniently) showcasing the actual value of our own product. At HubSpot, for example, we built our distribution strategy alongside our product development.

Inbound Marketing 114

Inbound Marketing Logistics Price CMO 114