article thumbnail

Google is updating its Video publisher policy

Search Engine Land

Video Inventory must provide declarations with accurate signals (for Ad Manager, see VAST ad tag URL parameters ), including: Audibility of ad placement: Audible by default or muted (for Ad Manager, see vpmute parameter ). Accompanying Content placements must load within the body of the page, and muted by default.

article thumbnail

How to leverage neuromarketing for SEO

Search Engine Land

Visualize this through the lens of heatmaps, where you can witness the areas of the page that receive the most attention – a crucial insight for optimizing content placement. These insights help refine web page layouts, CTAs and content placement to align with how the brain processes information.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to grow your organic reach with behavioral analytics insights

Martech

Test new CTAs, adjust content placement or simplify navigation and track the results to see if they meet your goals. This initial data provides a snapshot of current user interactions and sets benchmarks to measure progress and improvement over time. A/B testing tools can help determine which versions encourage the most engagement.

article thumbnail

5 Best brands on Pinterest to learn from

Sprout Social

Headspace Despite only having 14.3 thousand followers, Headspace’s Pinterest feed gets over 850 thousand monthly views.

Gen Z 107
article thumbnail

How to produce content when you don’t have time to do it properly

Rock Content

Recurrent orders are mostly helpful for clients or projects that don’t have detailed content planning guidelines, otherwise the bulk order would be the one to save lots of time. Bulk Import: Efficiency at its Best Bulk importing saves at least five minutes per content placement.

article thumbnail

What is a personalization engine? A complete guide

Welcome Software

E-commerce site personalization Product recommendations : Suggesting relevant items based on browsing and purchase history Dynamic pricing : Adjusting prices based on user segments and shopper behavior Custom category pages : Reorganizing product categories based on user interests Personalized search results : Prioritizing products based on user preferences (..)

article thumbnail

How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content.