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To execute these functions, you’ll need a multi-layered approach that often includes a bunch of software solutions all working together, such as a customer data platform (CDP) , a contentmarketing platform , an experimentation solution , a dedicated personalization solution , and analytics suite. And yea, we know.
The importance of marketing analytics becomes clear when we want to extract key website information and make decisions based on the information we receive from them and plan for the future. Know what your visitors do in your website using a customerjourney view tool. But most of them don’t offer customerjourney view tools.
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