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Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. While some of the other brands on our list use Pinterest as a bottom-of-funnel strategy, The New York Times’ account focuses on brand awareness and content distribution. Headspace Despite only having 14.3
To execute these functions, you’ll need a multi-layered approach that often includes a bunch of software solutions all working together, such as a customer data platform (CDP) , a content marketing platform , an experimentation solution , a dedicated personalization solution , and analytics suite. And yea, we know.
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