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.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketingstrategies in 2024 and beyond.
A personalization engine should be comprised of components that encompass the entire lifecycle of the customerjourney; from market segmentation to customer engagement to customer retention. And yea, we know. Bringing more tools into the equation sounds about as fun as chewing cardboard.
The importance of marketing analytics becomes clear when we want to extract key website information and make decisions based on the information we receive from them and plan for the future. Know what your visitors do in your website using a customerjourney view tool. But most of them don’t offer customerjourney view tools.
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