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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Next, brainstorm content that will help your target customers get a good night’s sleep every night by solving their problems. Update your content and your content placement to fit your updated target customer data.

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What is a personalization engine? A complete guide

Welcome Software

When it comes to personalization, the planning phase should include 4 key pillars: Collaboration Personalization often brings together individuals from many different teams; from digital marketing to sales to product to engineering and everything in between. That also means all it takes is one team member to derail an entire operation.

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How to leverage neuromarketing for SEO

Search Engine Land

These cues can be visual, auditory or emotional and can be used in various marketing strategies. These three dimensions are the foundation upon which successful marketing strategies are constructed. MAKE’ M anipulating neurological factors for marketing impact. K nitting neuro-data to enhance marketing strategies.

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How to produce content when you don’t have time to do it properly

Rock Content

Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential. Bulk Import: Efficiency at its Best Bulk importing saves at least five minutes per content placement. It’s time to change the game.

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Google AI Overviews: Everything You Need to Know (and Think About)

Rock Content

As AI Overviews roll out to users in the United States with plans for a global expansion, both casual searchers and professional marketers must pay attention. The implications for search behavior, content strategy, and digital marketing are profound.

Transform 111
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How to add analytics to WordPress

GrowMatik

The importance of marketing analytics becomes clear when we want to extract key website information and make decisions based on the information we receive from them and plan for the future. The plugin includes A/B testing for variables such as color, content placement and copy to help you boost conversions and improve user experience.