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When it comes to personalization, the planning phase should include 4 key pillars: Collaboration Personalization often brings together individuals from many different teams; from digitalmarketing to sales to product to engineering and everything in between. That also means all it takes is one team member to derail an entire operation.
It might surprise you, but expertly crafted contentmarketing rarely promotes the product or service itself. Whether it’s a blog post, a highly technical whitepaper, or a how-to video, great contentmarketers put the customer’s greatest needs at the heart of every piece of content they produce.
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