Content Placement Key Performance Indicator Place 
Adobe Experience Cloud Blog
NOVEMBER 15, 2013
What key performance indicators (KPIs) would you use? Once you have tools in place to analyze this data, you can optimize traffic sources that result in more lead traffic, ultimately increasing conversions on your site. Clearly, Google AdWords is the best place to spend our marketing dollars. Sales Revenue.
Adobe Experience Cloud Blog
OCTOBER 5, 2018
And, you need to have a clear strategy in place, so the project doesn’t go off the rails. With that understanding, they can develop a strategic vision for how the content on the site leads visitors through their journey of discovery based on content placement and visitor interaction with the content.
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