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How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves.

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How to grow your organic reach with behavioral analytics insights

Martech

That’s a content win. Short visits on a product page? Creating a data-driven organic marketing plan Use your behavioral analytics findings to develop a measurable marketing plan. Test new CTAs, adjust content placement or simplify navigation and track the results to see if they meet your goals.

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