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How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. How To Create Interesting Content.

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How to grow your organic reach with behavioral analytics insights

Martech

For example, scroll depth and session duration reveal content engagement levels, positively impacting SEO. Tracking navigation paths and reducing rage clicks promotes user retention, creating a smoother experience. Test new CTAs, adjust content placement or simplify navigation and track the results to see if they meet your goals.

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